Raising Awareness Through the Council of Europe Human Rights Campaigns Sole Alba Zollo.

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Presentation transcript:

Raising Awareness Through the Council of Europe Human Rights Campaigns Sole Alba Zollo

Read the four stories downloadable at the Coucil of Europe website Try to summarise them. What is your reaction? Who?Where/when?What?Happy/sad end? ATINA FABIA YVO ANNA ET SOFIA

Try to answer the following questions: What is the purpose of a comic book? What is the Council of Europe?

The Art of Persuasion What is persuasion?

The Art of Persuasion Persuasion is a human activity, because it implies a persuader who intentionally seeks to influence someone else and it requires that the persuadee makes a conscious or unconscious decision to change his/her mind about something.

The Art of Persuasion The persuasion symbolic process Source – Message - Audience - Final goal Can you identify them in the Council of Europe’s campaigns?

The Art of Persuasion What is coercion?

The Art of Persuasion Persuasion differs from coercion, because the latter implies negative consequences. When individuals believe they are free to refuse the persuader’s position, the attempt at influencing them is seen as persuasion. On the contrary, when people perceive that they have no choice the influence is viewed as coercive. Persuasion thus implies free choice.

The Art of Persuasion What are the most common means of persuasion?

verbal, pictorial, musical figures of speech, images, colours, Type faces, sounds

Some linguistic persuasive devices Alliteration - the use of words that begin with the same sound near one another – (Sun, Sea and Sand) Parallelism - a structural repetition of sentences, clauses or syntactic groups - and repetitions (A different kind of company. A different kind of car) Metaphors (He is a beast)

Some linguistic persuasive devices Statistics, examples Conversational expressions “We” (inclusive of the audience “Yes, we can” /exclusive of the audience In this company we care for quality) Intensifying and downplaying techniques

Ask yourself: What is the difference between a product advert and a human rights advert?

“The opposite of love is not hate, it's indifference. The opposite of faith is not heresy, it's indifference. And the opposite of life is not death, it's indifference.” Elie Wiesel

We may be different, but we must never become indifferent!

References Larson, C. U. (1998) Persuasion. Reception and Responsibility (8 th ed.). Belmont, Calif: Wadsworth Pub. (2004; 10 th ed.). Australia: Thomson/Wadsworth. McCloud, S. (1993) Understanding Comics: The Invisible Art. New York: Harper Perennial. Perloff, R. M. (2003) The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (2 nd ed.) Mahwah, N.J.: Lawrence Erlbaum Associates. (2010; 4 th ed.) New York; London: Routledge. Pfau, M. and Parrott, R. (1993) Persuasive Communication Campaigns. Boston: Allyn and Bacon. WEB SITES