Bayimba Cultural Foundation Kampala, Uganda Dee Luo (‘16)

Marketing & Advertising Strategy Intern  Assignment: Construct a marketing and advertising strategic toolkit for the entire organization  Brand presentation, media analysis, communication messages, evaluation and customer response, market analysis, etc.  Additional tasks included editing reports, creating evaluation forms, and preparing for festivals

Coworkers at the Bayimba Cultural Foundation office

Work Experience  First real job experience  Was extremely encouraged and inspired by the collaboration and passion in coworkers  Everyone was very open to ideas and encouraged discussion and others’ opinions  Respect – wasn’t seen as or treated as lesser by any coworkers

Safari in Queen Elizabeth National Park

Work Impact  Official documentation of marketing and advertising strategy – will be passed on to the next person who will be a full-time employee hired specifically for the department  Strengthen the internal data collection and current practices of the organization  Explore new ideas and strengthen areas of audience awareness, brand presentation, etc.

Hiking at Sipi Falls in Mbale, Uganda

Academic Impact  Academic interests currently in business management and non-profit organizations  First internal exposure of the workings of an organization  Office work combined with working with community members, direct and indirect impact on audience  Highlighted the importance of collaboration and awareness

Bayimba Productions hosting live jazz at Camel Club, Nakasero, Kampala, Uganda

Backstage at Bayimba Regional Festival of the Art Mbale Coming out of this experience with great respect for the character of many of the locals I met – their willingness to help, pride in their culture, and strength in their abilities. I worked with some people who came from little to nothing in the villages and worked their way to a self-sustaining life in the city. Hearing stories and their motivation was one of the most valuable things I could take away, apart from experiencing such a completely different culture.