Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Crafting Messages for Electronic Media
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Media for Brief Messages Electronic Mail Instant Messaging User Content Sites Social Networks
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Media for Brief Messages Podcasts Online Video Blogs Text Messaging
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Printed Documents Make a Formal Impression Follow Legal Requirements Stand Out From E-Messages Offer Security and Permanence
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Content for Social Media Use a conversational approach Write informally but not carelessly Create concise, informative headlines Get involved and stay involved Use promotion indirectly Be transparent and honest
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Overall Quality Legal Issues Confidentiality Network Security Hygiene in the Workplace
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Three-Step Process PlanningPlanning WritingWriting CompletingCompleting
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Number of Messages MessagesMultipleRecipientsMultipleRecipients Chain of Command Command Etiquette Planning Business
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Writing Business Aim for High Quality Include Subject Lines Control Emotions
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Completing Business Proofreading Signing Distributing Revising Producing
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Using Instant Messaging Systems Social Networks Business Grade Systems Routine Communication Online Meetings Internal Communication
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Using Text Messaging Marketing Customer service Security Crisis management Process monitoring
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Business IM Benefits Rapid Response Reduced Costs ConversationalWide Availability
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Business IM Concerns Technical Issues Security Problems Security Problems Logging Messages Logging Messages User Authentication User Authentication Incompatible Systems Incompatible Systems SPIM Messages SPIM Messages
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Three-Step IM Process PlanningPlanning WritingWriting CompletingCompleting
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Workplace IM Guidelines Multiple Conversations Efficient and Effective Confidential Information Security Guidelines Personal Messages Usage Schedule Message Length Impromptu Meetings
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Effective Business Blogs Online Journal Authentic Voice Authentic Voice Quick Updates Quick Updates Interesting Topics Interesting Topics User Comments User Comments
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Using Blogs in Business Project management Team communication Company news Public relations Media relations
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Using Blogs in Business Customer support Recruiting Policies and issues Crisis communication Market research
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Using Blogs in Business Brainstorming Viral marketing replacement News syndication Community building
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Three-Step Blog Process PlanningWritingCompleting Evaluate Proofread Post Content Style Information Audience Purpose Scope
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Using Podcasts in Business Audio-Video Training Sessions Product Brochures Virtual Tours
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Three-Step Podcast Process PlanningPlanning WritingWriting CompletingCompleting
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter The Podcasting System Basic OptionsAdvanced Options PC Microphone PC Sound Card PC Software Audio Processor Mixer & Microphone Advanced Software
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Distributing Blog and Podcast Content PodcatchersSyndicationAggregators
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Connecting With Audiences Feed Capabilities Directories Tagging Blogrolls Trackbacks
Copyright © 2010 Pearson Education, Inc. publishing as Prentice HallChapter Crafting Messages for Electronic Media