Newspaper Licensing Agency Ltd Newspaper Working Group IFRRO Brussels June 2011

Newspaper Licensing Agency Ltd NLA web content strategy Licensing : A Web Database Licence for Media Monitoring Companies to ‘scrape’ content and provide a paid-for service A Web End-User Licence for clients to receive the service Database : Add web content to the eClips database directly from publisher editorial systems Sell services to MMOs (better than web-scraping)

Newspaper Licensing Agency Ltd Web licensing timeline 2008/9 NLA consultation with Media Monitoring industry January 2010 licenses launch 20 MMOs sign WDL 9’web scraping’ licence) Meltwater refers NLA scheme to Copyright Tribunal April 2010 NLA applies to High Court for a legal ruling November 2010 UK High Court rules: MMO End- User clients need a licence June UK Court of Appeal to review judgement September 2011 Copyright Tribunal to consider NLA licence terms

Newspaper Licensing Agency Ltd Meltwater monitoring report

Newspaper Licensing Agency Ltd NLA v Meltwater High Court ruling November 2011 Key points:  Headlines can sometimes be independent literary works  Text extracts (headline and opening sentence and hit sentence) can attract copyright  An MMO client makes a copy of a monitoring report when they open it: so needs a licence

Newspaper Licensing Agency Ltd eClips Web A database of newspaper website content sourced direct from publisher CMS Faster and more complete than scraping  all articles versions from all nationals (including NI) A permanent archive resulting in no dead links PCA polls for real time updates in XML format PCA sends client a link to the live original or to an archive copy of articles/versions no longer online

Newspaper Licensing Agency Ltd All versions included 1 in 4 web articles have multiple versions. eClips Web includes all versions; scrapers often miss versions, and therefore important content. Published: 11:47:25 Published: 10:10:00 Published: 10:18:34

Newspaper Licensing Agency Ltd Archive An archive copy of every version of every article is retained* *No FT archive LIVE SITEARCHIVED ARTICLE

Newspaper Licensing Agency Ltd Next steps for web licensing June UK Court of Appeal to review High Court judgement Could be appealed further - UK Supreme Court or ECJ! September 2011 Copyright tribunal to consider NLA web licences for MMOs and End-Users Pricing and terms