CBS Denver Digital The CBS Digital Advantage

CBS Digital National & Local Coverage

We have developed the CBS Local Auto Network designed to deliver Active Local Buyers no matter where they start or end there Web search. Digital One Stop Shop for Dealers & Dealer Groups Reach the Active Auto Buyer in Auto Content Dealer Used Car Listings Across a Broad Network of Auto Shopping Sites Dealer Branding on Auto Sites

CBS Cross-Platform Traditional & Digital Media Combined Your TV Advertisements Can Work In Conjunction With Digital One Day Cross-Platform Blitz. Combination of TV, , Takeovers & Digital Ads TV for Broad Reach & Impact, Digital for Precise Targeting Same Video Creative Across All Platforms

High-Impact 300x250 :30 Second Video (see Visit Denver in banner video ad on left) Attention Grabbing Video (User Initiated Audio) Same :30 Second Creative as TV (CBS Converts) CBS Pays Video Ad Serving Expense CBSDenver.com In-Banner Video

CBSDenver.com Page Takeover Strong Branding & Strong Click Rates Selection of Days & Content Sections Dynamic “Hard to Miss” Digital Ads CBS Production at No Cost Takeover Capabilities of Any CBS Site In US CBS4 Page Takeovers Include Home, News, Sports, Health, Weather, Team Sites, & Many More

CBS Mobile Advantage Optimized For Every Screen Millions of Opt-Ins from Across US Geo, Demo & Behavioral Targeting Formatted for All Screens, 60% of Now Opened on Mobile Phones Guaranteed 3% Open Rate CBS Advanced Mobile & Tablet Technology Huge & Growing Mobile Audiences High Performance Mobile Ads Location Based Targeting

CBS Digital Contesting CBS4 Offers a Complete Digital Local Contest Package CBS Builds the Online Entry Form, Writes the Rules CBS Builds the Graphics & the Landing Page, Tracks Entries CBS Picks the Winner and Awards the Prize

DEEP TARGETING CAPABILITIES: Our CBS E-Marketing program offers accountable, targeted direct marketing deployments Ability to target customers in the bottom of the funnel phase of the purchasing funnel with hundreds of targeting options. Advertisers may target geographically and by multiple demographics choices as well as by interests, behaviors and as well a full portfolio of B to B targeting options. ACCESS TO MILLIONS OF CONSUMERS: Our database is compiled from self-reported consumers and businesses that have opted-in their information via online surveys, e-subscriptions, and e-registrations, as well as from an extensive network of permission based websites and partners. HOW WE MEASURE PERFORMANCE: Open rates average from 7% to 9%. The national average for opens on prospecting is 3%. Advertiser repeat rate is over 80%. Real-time tracking provides internal QC checks throughout deployment and guarantees timely delivery. CBS Denver Marketing

Open rates average from 7% to 9%. The national average for opens on prospecting is 3%. Advertiser repeat rate is over 80%. Real-time tracking provides internal QC checks throughout deployment and guarantees timely delivery. Open rates average from 7% to 9%. The national average for opens on prospecting is 3%. Advertiser repeat rate is over 80%. Real-time tracking provides internal QC checks throughout deployment and guarantees timely delivery. Marketing 100% MEASURABLE PERFORMANCE Delivery details are automatically provided 72 hours following deployment.

How We Measure Performance CBS Guarantees at Least a 3% Open Rate Delivery details are automatically provided within a week following deployment. VERTICAL: Automotive OBJECTIVE: Increase Brand Awareness and Drive Website Traffic TARGETING: Hispanic Auto Intenders SUBJECT: Por Un Tiempo Limitado Example Campaign