RHETORICAL APPEALS HOW TO WIN FRIENDS AND INFLUENCE PEOPLE.

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Presentation transcript:

RHETORICAL APPEALS HOW TO WIN FRIENDS AND INFLUENCE PEOPLE

WHAT ARE RHETORICAL APPEALS? RHETORICAL APPEALS ARE THE FUNDAMENTAL TOOLS USED WHEN PERSUADING, INFLUENCING, OR INFORMING OTHERS. THEY WERE DISCOVERED AND DESCRIBED BY THE ANCIENT GREEKS, ARISTOTLE IN PARTICULAR.

WHAT ARE RHETORICAL APPEALS? CAN BE SEPARATED INTO THREE MAJOR GROUPS: ETHOS PATHOS LOGOS

ETHOS AN APPEAL TO THE SPEAKER/AUTHOR’S CREDIBILITY, TRUSTWORTHINESS, AND/OR AUTHORITY ATTEMPTS TO MAKE A CONNECTION BETWEEN THE SPEAKER AND THE AUDIENCE.

ETHOS EXAMPLES RECOMMENDED BY THE AMERICAN DENTAL ASSOCIATION. NATIONWIDE IS ON YOUR SIDE! ANY USE OF SLANG OR DIALECT TO BETTER CONNECT WITH THE AUDIENCE.

ETHOS EXAMPLES WHAT ELSE?

ETHOS MISFIRES

PATHOS AN APPEAL TO THE AUDIENCE’S EMOTIONS, PASSIONS AND/OR SENSIBILITIES. ATTEMPTS TO MAKE THE AUDIENCE FEEL A CERTAIN WAY ABOUT A TOPIC, SUCH AS ANGRY OR COMPASSIONATE.

PATHOS EXAMPLES ANYTHING INVOLVING IMAGES OF STARVING CHILDREN. GIVE ME LIBERTY OR GIVE ME DEATH! VISUALLY ENTICING IMAGES.

PATHOS EXAMPLES WHAT ELSE?

PATHOS MISFIRES

LOGOS AN APPEAL TO FACT AND REASON. ATTEMPTS TO CIRCUMVENT THE SPEAKER’S CREDIBILITY AND THE AUDIENCE’S EMOTION THROUGH INDISPUTABLE LOGIC AND DATA.

LOGOS EXAMPLES FORMAL LOGIC, SUCH AS SYLLOGISMS ALL MEN ARE MORTAL SOCRATES IS A MAN SOCRATES IS MORTAL QUOTES OF NUMBERS AND STATISTICS

LOGOS MISFIRES