CHAPTER Planning Your Document 2 Desktop Publishing: Chapter 2 ©2008Thomson/South-Western

Objectives Learn to preplan your document Discuss sketching layout of document Discover importance of paper type, folds, and binding in planning process Study production and delivery options Understand impact of costs in decision-making process Digital Desktop Publishing: Chapter 22

Audience ◦ Determine who the audience will be ◦ Think about anyone who could possibly read the product ◦ Consider content for all audience members Purpose ◦ Is it to advertise, inform, seek input, or meet a requirement? ◦ Knowing why helps to decide what to include Time Frame ◦ Most often the process is teamwork ◦ Consider printing, binding, and distribution time Preplanning Digital Desktop Publishing: Chapter 23

Thumbnail Sketch ◦ Working document that lets you “think” on paper ◦ Not detailed—stick figures for artwork, boxes for text areas Orientation ◦ Vertical or Horizontal position in which page is printed ◦ Landscape – wide (useful for folded documents and certificates) ◦ Portrait – tall Layout Digital Desktop Publishing: Chapter 24

Page Organization ◦ What needs to come first? ◦ What should be last? ◦ How many pages are needed? Layout (continued) Digital Desktop Publishing: Chapter 25

Page Arrangement ◦ Single or multiple pages? ◦ Multiple page considerations:  Facing pages – indicates there are right and left sides  Gutter – inside margins of facing pages  Recto pages – odd-numbered pages in a facing document  Verso pages – even-numbered pages in a facing document  Booklet – page arrangement can be confusing Layout (continued) Digital Desktop Publishing: Chapter 26

Paper Size ◦ American sizes – measured in inches  Letter – 8.5 x 11  Legal – 8.5 x 14  Tabloid (Ledger) – 11 x 17 ◦ European sizes – measured in metric system Trim Size ◦ Paper which has been cut to a specific size Paper Digital Desktop Publishing: Chapter 27

Type ◦ Bond – personal printer or copier paper ◦ Cover Stock – heavy paper Paper (continued) Digital Desktop Publishing: Chapter 28

Weight ◦ Measured in pounds (#) using a standard based on 500 sheets (ream) of that type of paper ◦ Weights are different for each type of paper, depending on paper size Paper (continued) Digital Desktop Publishing: Chapter 29

Z Fold ◦ Divides page in thirds with only one side printed on Trifold ◦ Similar to Z but with both sides printed on (for brochures) Accordion Fold ◦ Divides page into fourths Folds Digital Desktop Publishing: Chapter 210

Gatefold ◦ Folds sides into the middle of the page Business Letter Fold ◦ Folds in thirds to fit in standard business envelope Half Fold ◦ Divides the page in half (for booklets) Creative use of folds can be an inexpensive way to attract attention! Folds Digital Desktop Publishing: Chapter 211

Saddle Stitch ◦ Place staples in the middle of folded pages ◦ Creates a booklet Spiral Binding ◦ Uses metal coils or plastic combs that loop around the outside Perfect Binding ◦ Glues the edges ◦ Forms a paperback or hardback book Binding Digital Desktop Publishing: Chapter 212

Printing ◦ Printing more than one copy on desktop printer is cost effective only for a few copies ◦ Photocopier = savings for more than a few copies but not for larger quantities ◦ Professional Printer = savings only for larger quantities Color ◦ Adds interest ◦ Costly ◦ Professional Printer = largest discount for a large order of color copies Production Digital Desktop Publishing: Chapter 213

Posted on a wall Sent through interoffice mail Stacked in a corner display Mailing vs. Bulk Mailing ◦ Consider size and weight of paper for cost ◦ Bulk = must be at least 200 pieces for a reduced rate Posted on the Web ◦ Fastest method ◦ No additional steps (no folding, binding, mailing) ◦ Downside – Customer must know it's available Delivery Digital Desktop Publishing: Chapter 214

Paper Type ◦ Heavy paper – More expensive but more professional ◦ Are there trimming costs? Paper Size ◦ Attracts attention but more expensive to mail Bound Documents ◦ Increases cost Folding ◦ Increases cost Printing in Quantity ◦ Increases cost; will large print run be more cost effective? Cost Digital Desktop Publishing: Chapter 215

Teamwork ◦ Can be challenging, especially under tight deadlines ◦ Do not procrastinate! Putting off your obligations hurts everyone. Workplace Ethics Digital Desktop Publishing: Chapter 216

Printer ◦ 3 definitions to the term "printer":  The device used to produce a paper document  The person who runs the printing press at a professional print business  The printing business itself Business of Publishing Digital Desktop Publishing: Chapter 217

Online vs. Print ◦ Web = cheaper but may not be visible in printed form ◦ Business must figure out how to best reach their audience ◦ Online examples:  Banks ing statements  Stock portfolios and required statements published online  Catalogs are moving to Web-only access Remember that print is not your ony means of delivery! Changing Workplace Digital Desktop Publishing: Chapter 218

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