The story so far Janice Waugh, Audience Development Manager The Twitter experience in Essex

What is Twitter? The banal The seriously personal And then it changed… 2

3 Why use Twitter? Useful way to share news of immediate relevance remind people of the various services notification of events engage with users stay relevant

Where to start? 4

Initial concerns –What to say –How often to say it –Is anybody listening? 5

6 The first Tweets How many children’s books are horrid? Read gory details in Horrible Histories series, at 2:09 PM Oct 29th, 2009EssexLibrarieshttp://digbig.com/5bangk2:09 PM Oct 29th, 2009 Are you brave enough to come to a Scary Libraries? Find the one closest to you 9:02 AM Oct 26th, 2009Essexhttp://digbig.com/5bajgr9:02 AM Oct 26th, 2009 Sound of Carnival Music is getting closer. Don’t miss these great free near you 3:19 PM Oct 22nd, 2009EssexLibrarieshttp://digbig.com/5bakmk3:19 PM Oct 22nd, 2009 Sink your teeth into a Horror for Halloween at Borrow from any Essex library and return to the most convenient 11:53 AM Oct 20th, 2009http://digbig.com/5bakpy11:53 AM Oct 20th, 2009 Just started a new book. Theres a great selection of reads for Black History Month at Worth having a look 1:36 PM Oct 14th, 2009http://digbig.com/5bajdg1:36 PM Oct 14th, 2009

Getting the hang of it Hashtags Direct 7

Connecting with followers So far, we have engaged with our followers in different ways We got a message Responding to posts The RTs And then there’s the comments (messages) 8

Tweet frequency Twice a week tweeting Four times a week tweeting Twice a day No more than 4 times a day!! 9

Evaluation Followers Tweets RTs 10

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And now Build the followers list Learn from our experience so far 12

Any questions?