Making Accessibility a Distributed Responsibility Presenters: Brent Bakken, Chelsea Seeley, Clare Rose, Holly Woodruff, and Corey Fauble 09 May 2016

Session Takeaways 1) Planning Ideas and Strategies 2) Recruiting Others to Help 3) Effectively Analyse WCAG 2.0 4) Build a Responsibility Matrix 5) Network with Others 2 Presentation Title Arial Bold 7 pt Making Accessibility a Distributed Responsibility 2

Agenda 1 Introductions 2 The Need for Distributed Responsibility 3 Planning from the Start 4 Champions & Advocates 5 Responsibility Matrix 6 Providing Resources 8 Networking 3 Making Accessibility a Distributed Responsibility

Introductions

Pearson Brent Bakken – Director, Accessibility Strategy & Education Services Chelsea Seeley – Director, Shared Accessibility Services Clare Rose – Technical Accessibility Project Manager Holly Woodruff – Senior Accessible Assessment Project Manager Corey Fauble – Accessible Materials and Contract Manager 5 Making Accessibility a Distributed Responsibility Participants How many people in your organization are assigned to accessibility efforts? What part of accessibility are you responsible for?

The Need for a Distributed Responsibility Model - Why a team approach?

What is a Distributed Responsibility Model 7 WCAG + Usability 508 Policy / Requirements Content Development User Interface User Testing Customer Support (Call Center) AccessibilityResponsibility Other Marketing & Sales Making Accessibility a Distributed Responsibility

Visibility into all Impacts & Factors 1.Web Content Accessibility Guidelines (WCAG) ‒ Standards are complex ‒ Standards might be “owned” or implemented across multiple teams (Writers, Designers, Developers, Evaluators, Managers, Advocates, Other roles) 2.Usability ‒ Evaluate usability as design decisions are made (embedding skilled users) ‒ When usability and accessibility collide 3.Policy & Directives ‒ Legal Requirements, Customer Requirements, Development Requirements 4.Other Competing Priorities and Balancing Risk ‒ Current product capabilities, deployment schedules, quality, product stability 5.Individual Areas of Expertise, Experience, Job Responsibilities ‒ Subject matter experts weigh in on decisions 8 Making Accessibility a Distributed Responsibility

What can happen when you have the wrong approach to Accessibility and Usability

There are many ways to approach accessibility. - The best approach will include a lot of thought, from the start, done right, and maintained.

The Band-Aid approach

The Great design, but not functional approach

The Hey, we added it, you go ahead and try it approach

The We say it is, but it’s really not approach

The Solution that works but ends up being worse approach

The There are still some bugs to be worked out approach

The We don’t really understand the users’ needs approach

The Over thought complicated approach

The We’re just meeting code approach

The We didn’t plan it all the way through approach

The Let’s make an extreme sport out of it approach

The We had it working but forgot to maintain it approach

The We did it right, but we still did it after the fact approach

The Well planned practical approach

Afterthought Fix it any way you can Well Planned With input from all

Small Group Discussion Define your organization Industry Number of employees Accessibility for ? (Web, Products, Online Applications, other) Designated Accessibility Staff (one person, team, added responsibility) How are you defining the accessibility needs of your product and/or website Making Accessibility a Distributed Responsibility 26

Planning from the Start - or Start Planning

Planning Thoughts and Resources Company Policy – What have you agreed to do? Set goals and make them known Product Capabilities – What can your product do? What can’t it do? Objectives – What is your biggest need? How can you prioritize other gaps Who? – Which stakeholders “own” making the objective happen? Helpful Resource W3C WAI – Planning & Managing Web Accessibility 28 Making Accessibility a Distributed Responsibility

Develop & Answer Planning Questions  What are the products or services our organization delivers?  Who is the targeted audience for these products and services?  Will people with disabilities potentially access these products and services?  Are there laws and regulations that affect how the organization must address the accessibility of its products and services?  Are there other guidelines and policies that affect the development and delivery of the organization’s products and services?  Who within the organization understands accessibility at a policy level, including all of the laws and regulations that affect the delivery products or services?  How is the organization structured?  What is the level of understanding about accessibility among the organization’s leadership?  What is the level of understanding about accessibility among the people responsible for developing content that is delivered through the organization’s products and services?  What is the level of understanding about accessibility among the staff members who are responsible for the technical development of the products and services? 29 Making Accessibility a Distributed Responsibility

Building Accessibility Champions and Advocates

Building a Team - Official or Unofficial 31 Start with who you know and currently work with Explain the problem Talk about the users – All users (build specific use cases and personas) Build understanding and advocates Show how those who understand (or see the challenge) can help Keep in touch – Keep supporting Resources, guidance, assistance, acknowledgment, etc. Communicate publicly efforts being made Help change business processes Helpful Resource W3C WAI – How People with Disabilities Use the Web Making Accessibility a Distributed Responsibility

Brent Bakken 32 as – Senior Implementation Project Manager Making Accessibility a Distributed Responsibility

Chelsea Seeley 33 as - Publishing Services Manager I can MacGyver that! += Success! Making Accessibility a Distributed Responsibility

Holly Woodruff 34 as - Senior Project Manager Even Old Dogs Can Learn New Tricks Making Accessibility a Distributed Responsibility

Clare Rose 35 as - Publishing Implementation Manager Making Accessibility a Distributed Responsibility

Corey L Fauble 36 as – Requirements and Forecast Analyst Making Accessibility a Distributed Responsibility

Small Group Discussion Recruitment of Champions & Advocates Describe your experiences and roadblocks Share strategies of getting others involved Brainstorm new strategies Making Accessibility a Distributed Responsibility 37

Components to Add to Your Planning Developing Objectives and Goals Roadmap new features, remediate gaps in legacy code Identifying All Inputs & Outputs Requirements, Content (text, art, media), Resources Address both Internal and External Inputs Developing Use Cases and Personas Keep in mind combination disabilities Analysis of Identified Guidelines (WCAG +) What standards are you targeting? Compliance level? Gradual approach? Distributing the Responsibility Define the owners, provide visibility Accountability & Monitoring Defining the business process What are the checkpoints How do you report feedback 38 Making Accessibility a Distributed Responsibility

Building a Responsibility Matrix

Pearson’s Approach Defined Target – WCAG 2.0 AA Conducted Assessment Platform Evaluation Identified Accessibility Gaps Implement Remediation Content responsibilities Publishing responsibilities Analyzing each WCAG Success Criteria What is the W3C language What does the it mean What does it mean to Pearson Assessments Determine relevance and exceptions What does the criteria consideration mean for specific job duties What is the impact on work processes Update job responsibilities and work processes Implement and monitor 40 Making Accessibility a Distributed Responsibility

Sample of Pearson WCAG Matrix Contrast (Minimum) Abbreviations & Reading Level Parsing & Name, Role, Value 41 Making Accessibility a Distributed Responsibility

Small Group Discussion Building You Own Responsibility Matrix How would this work in your organization What difficulties would you have creating or implementing Making Accessibility a Distributed Responsibility 42

Resources for Responsibilities 43

Find or Develop Resources for Responsibility Owners Secure leadership buy in (directives are not as important – lack impact) Identify existing resources W3C WAI Planning & Managing - Tips for Getting Started Accessibility Responsibility Breakdown - engage/wiki/Accessibility_Responsibility_Breakdownhttps:// engage/wiki/Accessibility_Responsibility_Breakdown Evaluation Tools List - Easy Checks - Accessibility Organizations Advocacy Groups Development and Usability Tools & Groups 44 Making Accessibility a Distributed Responsibility

Develop needed resources Checklists Work Process Documents Templates Organizational Guidelines Etc. Develop and deliver training Understanding disabilities & assistive technologies Understanding accessibility guidelines Developing accessible content UX design Developer coding & resources Update core business processes 45 Find or Develop Resources for Responsibility Owners Making Accessibility a Distributed Responsibility

Small Group Discussion Resources What other resources can be developed or identified to help those responsible for accessibility What are the best ways to distribute or share those resources Making Accessibility a Distributed Responsibility 46

Networking 47

Take a Moment to Network Exchange contact information with Those in your small group Others in the room Pearson presenters Tell someone why you like their idea From whom do you want to learn more 48 Making Accessibility a Distributed Responsibility

49 Making Accessibility a Distributed Responsibility

Contact Information 50 Brent Bakken – Director, Accessibility Strategy & Education Services Chelsea Seeley – Director, Shared Accessibility Services Clare Rose – Technical Accessibility Project Manager Holly Woodruff – Senior Accessible Assessment Project Manager Corey Fauble – Accessible Materials and Contract Manager Making Accessibility a Distributed Responsibility