Join the conversation #content14 Create videos using the technology you already have Workshop leader: Steve Davies.

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Presentation transcript:

Join the conversation #content14 Create videos using the technology you already have Workshop leader: Steve Davies

Nice to see you // To see you nice! Who am I and why am I here? steven davies creative Senior Lecturer in Television and Digital Media Glyndwr University, Wrexham

// Useable Content //

Video

Who is your audience? / Content

“I always like to think of the audience when I am directing. Because I am the audience.” Steven Spielberg

“I think that the Internet is going to effect the most profound change on the entertainment industries combined. And we're all gonna be tuning into the most popular Internet show in the world, which will be coming from some place in Des Moines. We're all gonna lose our jobs. We're all gonna be on the Internet trying to find an audience.” Steven Spielberg

Know your enemy!

Men Men ABC1 Men C2DE Men 55+ Women Women ABC1 Women C2DE Women 55+ Housewives with Children Children Boys & TV Girls & TV Know your enemy!

Men ABC1 There are 12.6 million ABC1 men in Britain, accounting for just under a quarter of all adults. Unsurprisingly, men in this group consume vast quantities of media. Although this audience is generally time-poor, TV still forms a staple part of their week. Weekend viewing is significantly higher, with 32 per cent of it occurring on Saturdays and Sundays (indicative of their love of sport) and predictably weekday viewing is focused around peak. In addition to sport, men tend to tune into documentaries and news during the week, although water-cooler also draw them in.

Women C2DE With over 11.5 million C2DE women currently living in the UK, this is one of the largest demographic audiences. It encompasses women from across the age spectrum, from young mums to retirees. For this reason, the range of tastes and preferences within this group are broad. Due to the differentiation between the individuals that fall into this bracket, media slots into their lives in a host of different ways. TV provides a common thread, however and is a staple part of their media diets - indeed almost 20 per cent are self-confessed TV addicts! As a result, over half of all C2DE women like the idea of having lots of TV channels and appreciate the choice that digital viewing offers them.

How do they watch?

What do they watch?

wikipedia 9 of the top 10 videos are music videos But that’s good news!

All of that is good news!

Is there a market?

/ useable

Framing / Useable

Exposure / Useable

Sound / Useable

Got it?… Good!

So now what?