Introduction Before the internet became an integral part of our lives, advertising a business was done mainly on outdoor billboards, posters, tv ads and finally spreading words via mouth to mouth. Though these types of advertising still remain an integral part of the marketing campaign of some businesses nowadays, there is an another cheaper, more effective method of advertising This method is: Using social media What is social media? Websites or applications that enable users to create and share contents or to participate in social networking Examples of these social media are: Facebook, Twitter, Instagram, Google+, Reddit, LinkedIn, YouTube and so on. These websites and applications are an integral part in the lives of many people. How can we use these to promote something?

How to promote our business on Social media Social media allows us to create content and share it of our account. We can use it to promote our business but how to converge more traffic on our accounts. Well, by simply making viral content that spread quickly on the web. How to make viral advertisement to can attract people to your website? Make It Visual The things that go viral are the things that are visually appealing. Plan the Message You do need to plan to ensure that your message is clear. Work the Emotions Viral campaigns are the ones that tug on people’s emotions. Know Your Audience You must know your audience and its triggers for success.

Keep the Campaign Simple A short video, a simple infographic or a concise article are the most likely targets for something that goes viral. Launch the Campaign Spread it throughout your social marketing sites, and encourage your followers to share. Don’t Try to Force It Don’t hit your audience too hard with your new campaign, though. If it’s going to go viral, it will.

Overview of the websites where you can promote your business Facebook Facebook is the number one network for people all over the world to connect and share content. Brands that are active on Facebook get to update their followers on exciting news, promote special deals and hold occasional online contests. Twitter The strongest characteristic of Twitter as a social network lies in its 140-character tweet limit. The updates that are posted here are short and clear. Google+ Google has been throwing all of its weight on Google Plus, the search giant’s social network, in an effort to compete with Facebook. While it’s been a rocky start, things now seem to be picking up on Google Plus so don’t underestimate this platform. LinkedIn LinkedIn rose to fame as a social platform for people in professional occupations, connecting businesses with potential partners and employees, but it also provides a hub for professional networking in many industries.

Apart from promoting your services, social media offers other benefits On social media, you can answer to customer’s comments anytime, offering better customer services. People are more eager to offer feedback online With a large following base, you can organize online contest that will attract more people With social media, communications with customers are increased. You have a better interaction.

Instagram An immensely popular app among many youngsters, it was not really considered as a tool to promote business. But more and more business are using this social media in their campaign. With its simple selfie sharing features, companies have been doing contest like ‘take a selfie with your purchase’. This is a great hit among youngsters as it is a way to flaunt their purchase along with this face. So it’s a win-win for both users and companies. YouTube Visual ads have always been on TV but nowadays, viral commercial are shared on an another popular social media which is YouTube. If a commercial goes viral, thousands of people start to get aware of the product really quickly. An example would be the ‘Jean Claude Van Damme Volvo trucks commercial’.

If a business is more active on social media, it enjoys some benefits According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers.report published by Texas Tech University According to Hubspot, 84% of marketers found as little as six hours of effort per week was enough to generate increased traffic. Six hours is not a significant investment for a channel as large as social media.According to Hubspot SEO is the best way to capture relevant traffic from search engines, but the requirements for success are always changing. It’s no longer enough to regularly update your blog, ensure optimized title tags and meta descriptions, and distribute links pointing back to your site. Social media also gives you an opportunity to gain valuable information about what your customers are interested in and how they behave, via social listening.social listening