WHY SOCIAL MEDIA IS ESSENTIAL FOR TOWNS & CITIES By Beth Ward Tippey Marketing & Events Ltd
How do we find out what’s going on TV Local Radio Station Local Newspaper Newsletter Council Website Partnership Website Other Social Media?
When & how do we want info? When Instantly How To our phones/tablets/laptops/ s
What is Social Media? 21 st century word of mouth & it is FREE!!
Conversation Prism
Why Use Social Media? To inform To research (within town & further afield) To recommend others To interact To gain feedback Signpost to websites/other info To contact journalists To fundraise
Social Media Facts & Figs What are two key factors driving the social web in 2013? According to a Global Web Index study it is: Global Web Index study Mobile – with the number of people accessing the internet via a mobile phone increasing by 60.3% to million in the last 2 years. Older users adoption – On Twitter the year age bracket is the fastest growing demographic at 79% since The fastest growing demographic on Facebook’s and Google+’s networks are the 45 to 54 year age bracket at 46% and 56% respectively.
Social Media Facts & Figs - Facebook Daily active users 665 million - Twitter 288 million monthly active users - Youtube 1 billion unique monthly visitors - LinkedIn >200 million users
Things to do Prior to Starting - What are our objectives? - How is it going to fit in with our marketing/PR strategy? - Who is going to manage the sites? - Which social media sites are we going to use? - Do we need more than one site? - How are we going to monitor it? - Have we got any good images?
Pitfalls to Avoid Getting into arguments Not understanding objectives Not being targeted Not updating Remember it is real time! Don’t mix business & pleasure! Forget to promote your sites offline
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Food Festival Imagine you are organising a food festival in your town. How would you use social media to help you?
Summary Think before you use it Be creative Don’t be scared of it Make sure you monitor it!
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