Teaching at ESL Academy Case Studies in the Hospitality Industry Weissinger│ Knapp Presented by: Mercedes Gilliom Instructor Computer Systems Institute Chapter 3 CLASSIFICATION OF LODGING FACILITIES

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Teaching at ESL Academy Outline I. Accommodations II. Basic Terminology Hotels Motels Motor homes Resorts Privately Owned Housing III. Location Factors Center City Suburban Airport Resorts Highway IV. Function and Primary Market Commercial Convention Extended Stay Casino Resort V. Quality Ranking VI. Other Methods of Classification Parking Facilities Size Affiliation Clientele Chapter 3 Classification of Lodging Facilities3

Teaching at ESL Academy Learning Objectives o Explain the differences between hotels, motor inns, motels, resorts, and private lodgings. o Classify lodgings by function and market. o Understand how hotel/motels become affiliated with chains. o Describe how parking facilities, size, affiliation, and clientele are used to differentiate types of lodging facilities. o Determine by location the types of properties most likely present. Chapter 3 Classification of Lodging Facilities4

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Teaching at ESL Academy Accommodations o We’ll be at the big hotel downtown o We’re just going to stop along the road at motels o I’m going to that beautiful resort at the beach Classification of lodging facilities is often hazy in everyday conversation Chapter 3 Classification of Lodging Facilities6

Teaching at ESL Academy Basic Terminology o Physical description o Clientele: type of customers o How it’s different from the other types o Hotels Multistoried lodging facilities Motels Small one story structures found on feeder highways, roads, or beaches o Motor Inns Most commonly seen lodging facility o Resorts Often located at beaches or mountains Privately Owned Housing Guest houses, condos, timeshares Chapter 3 Classification of Lodging Facilities7

Teaching at ESL Academy Basic Terminology o Hotels Multistoried lodging facilities 1. Range in size from 20 rooms to hundreds of rooms 2. Can be elegant or center city “flea bags” 3. Found in large cities 4. Guests are usually business travelers and convention attendees 5. Most offer valet parking with an attached or near by parking garage (center-city) 6. Service personnel cater to guests 7. Services offered – restaurant/bar, coffee shop retail shop 8. May or may not be members of a chain Motels Small one story structures found on feeder highways, roads, or beaches 1. Parking is located outside the room door 2. Often do not have restaurants 3. Usually individually owned (families provide services o Motor Inns Most commonly seen lodging facility 1. Range in height from 2 to 6 stories 2. Often have a restaurant or bar 3. Provide fewer services than motels 4. Guests may park their cars in the vicinity of their rooms 5. Often located near major highways and airports 6. Usually are part of a chain o Resorts Often located at beaches or mountains 1. Offer guests recreational activities 2. May be a chain or individually owned 3. May be “seasonal” and specialized Privately Owned Housing Guest houses, condos, timeshares 1. Owners rent bedrooms to visitors (B&B) 2. Apartments rented to public year round 3. Apartments rented for a specific period of time Chapter 3 Classification of Lodging Facilities8

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Teaching at ESL Academy Location Factors o What are the advantages to each of these locations? o Center City o Suburban Airport Resorts Highway Chapter 3 Classification of Lodging Facilities10

Teaching at ESL Academy Location Factors o Center City 1. Located in business districts 2. Cater to business travelers holding large conferences 3. High rise architecture o Suburban 1. Lower real estate prices than downtown areas 2. Near shopping centers or recreational facilities 3. Include conference facilities Airport 1. Number of facilities has increased with the number of flyers 2. Originally designed to accommodate business travelers making connections Resorts 1. Properties located in areas of scenic beauty (mountains and seashore) 2. May include recreational facilities 3. Properties charge higher rates because of unique locations Highway 1. Accommodate interstate audience 2. Large billboards and neon signs are visible from the road 3. Properties located in isolated areas charge higher rates Another means of classifying lodgings is by their location Chapter 3 Classification of Lodging Facilities11

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Teaching at ESL Academy Function and Primary Market o Commercial o Convention o Extended Stay Casino Resorts Offer… Chapter 3 Classification of Lodging Facilities13

Teaching at ESL Academy Function and Primary Market o Commercial 1. Located in center-city for business traveler’s convenience 2. Include airport properties 3. Have business centers featuring office equipment o Convention 1. Commercial properties with conference hosting capabilities 2. Offer multiple meeting rooms and large spaces for trade shows o Extended Stay 1. Offer long term accommodations 2. Include kitchen and sitting room in each unit 3. Often called “suite properties” 4. Located near industrial parks or office complexes 5. Designed for people on “long-term assignments” or in the midst of job relocation Casino 1. Many elaborate hotels feature casinos 2. Profits from gaming make it possible to offer low room rates and food costs Resorts Offer… 1. Sunning at the beach 2. Skiing 3. Horseback riding 4. Fitness 5. Tennis 6. Golf Chapter 3 Classification of Lodging Facilities14

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Teaching at ESL Academy Quality Ranking o Ranking properties can be accomplished by government organizations, private organizations, or guidebooks o Rankings are usually related to price o Symbols are used to denote quality *****Outstanding **** Excellent *** Very good **Good *Average o Some guide books use dollar signs to denote price ranges o Full service, limited service, and self service are broad categories used to classify properties Chapter 3 Classification of Lodging Facilities16

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Teaching at ESL Academy Other Methods of Classification o Parking Facilities 1. Garages (hotel) 2. Parking outside the door (motel) 3. Parking in the vicinity (motor inns) o Size ( does not affect quality ) 1. Small – up to 100 rooms 2. Medium – 100 to 200 rooms 3. Medium-large – 200 to 500 rooms 4. Large – over 500 rooms o Affiliation 1. Independents Privately owned, no management alliance with other properties 2. Hotel Representatives a. May be individuals or a companies b. May set up a phone number to take reservations c. Do convention promotion work o Chains 1. Organizations of affiliated properties with the same name, operating policies, décor standards, and a common reservation systems 2. Franchises a. Developers agree on a location, pool their finances, and build a hotel b. Search nationally for a franchised lodging chain to take over management o Clientele 1. Transient Vacation or business travelers 2. Residential Lease rooms with weekly or monthly rates Chapter 3 Classification of Lodging Facilities18

Teaching at ESL Academy Trends o Branding companies own or franchise several types of companies that are given different names, which could be considered brands o Branding permits advertising to target specific markets o When consolidations occur in the industry (large hotel companies buy multiple chains)… 1. personnel management and purchasing are improved 2. opportunities for international expansion arise Chapter 3 Classification of Lodging Facilities19

Teaching at ESL Academy Key Vocabulary o List new words here. Chapter 3 Classification of Lodging Facilities20