"Some seaside towns are still on the way down, but in other places you are seeing upturns," England’s coasts are home to 7% of the total population Taking advantage of heritage can be a visible step in the right direction. Many coastal towns have benefited, for example, from the Single Regeneration Fund and the Neighbourhood Renewal Fund (£411.4m in total between 2001 and 2008) Blackpool attracts around 10 million visitors annually Brighton has seen unprecedented economic growth and regeneration from a combination of public and private investment Seaside towns suffer from concentrated pockets of deprivation; physical isolation and inadequate transport infrastructure; poor quality housing; an over-reliance on a single or seasonal industry (tourism or fishing); and environmental challenges such as flood threats. There has been an outward migration of young people and the inward migration of older people

Making a seaside resort attractive to visitors

Housing clearance, new shopping centres, improving café-club culture, transport initiatives Promoting access to places on environmental importance, such as bird watching Enhancement of parks, green spaces and street furniture Upgrading seaside residential areas Improve retail quality and diversity along the sea front Upgrading promenade and seafront

Exploration: A ________ number of tourists explore a _____ location, for personal adventure. Involvement: Acceptance by the _______ increases then the destination becomes more _______. Travel and accommodation facilities are improved. Development: Local people become more _________ and the area becomes established as a tourist destination, with a defined market. ___________ holidays begin. Consolidation: Tourism has become an important __________ and social activity. Resentment occurs. Numbers of tourists continue to ______ but rate of increase slows down. Stagnation: Increased local ____________ to tourism, plus a growing awareness of environmental, social and economic ________, prevents further growth. Rejuvenation: A secondary growth spurt brought about by a new _________. problems locals new opposition package small impetus popular economic involved rise

Exploration: A small number of tourists explore a new location, for personal adventure. Involvement: Acceptance by the locals increases then the destination becomes more popular. Travel and accommodation facilities are improved. Development: Local people become more involved and the area becomes established as a tourist destination, with a defined market. Package holidays begin. Consolidation: Tourism has become an important economic and social activity. Resentment occurs. Numbers of tourists continue to rise but rate of increase slows down. Stagnation: Increased local opposition to tourism, plus a growing awareness of environmental, social and economic problems, prevents further growth. Rejuvenation: A secondary growth spurt brought about by a new impetus.

Walton On-the-Naze

Task/Hmk There are several options open to Walton to rebrand itself – complete a cost benefit analysis of each option to identify which would be the best and why p.268/9 Write a short report on the reasons for your choice/s and explain why they rejected the other options. Intro – explain why Walton needs rebranding Main – choose at least 2 options that you think are best for Walton – give reasons - say why you rejected one option Conclusion – summary statement