Lesson 4.2 – The Marketing Mix Copyright © 2013 by Sports Career Consulting, LLC

LESSON 4.2 Marketing Applications The Marketing Mix: Consists of variables controlled by marketing professionals in an effort to satisfy the target market Copyright © 2013 by Sports Career Consulting, LLC

LESSON 4.2 Marketing Applications Product Price Place Promotion The Marketing Mix Involves the goods, services, or ideas used to satisfy consumer needs Determined by what customers are willing to pay and production costs Involves the process of making the product available to the customer Involve how the goods or services are communicated to the consumer Copyright © 2013 by Sports Career Consulting, LLC

How might the marketing mix apply to Wilson Sporting Good’s efforts to maximize sales of tennis racquets? Discussion Topic LESSON 4.2 Marketing Applications

LESSON 4.2 Marketing Applications Blank Slide Available for Teacher Edits Copyright © 2013 by Sports Career Consulting, LLC

Marketing Applications UNIT 4 REVIEW (ANSWERS) 1)Identify the components of the marketing mix Product, price, place and promotion Copyright © 2013 by Sports Career Consulting, LLC