Starter: Watch the following video Beauchamps High School

GCSE Business Studies Customer Focus and the Marketing Mix Beauchamps High School

Will be able to evaluate the importance of the marketing mix Evaluation ~ GCSE Grade A* Will be able to propose a marketing mix for a business Synthesis ~ GCSE Grade A Will be able to analyse the importance of customer focus Analysis ~ GCSE Grade B Will be able to demonstrate understanding by using examples/cases Application ~ GCSE Grade C Will be able to explain the methods of customer focus Comprehension ~ GCSE Grade D Will be able to recall key terms customer focus and the marketing mix Knowledge ~ GCSE Grade E

Customer Focus  A business can only survive if it has its customers  Focussing on what the customer wants is vital to most businesses Beauchamps High School Theory Notes

Ways of Customer Focus  Identifying needs – what their customers want from a product  Anticipating needs – understand what customers want in advance  Meeting customer needs – after identifying and anticipating the business has to meet these needs Beauchamps High School Theory Notes

Task  Watch the starter video again  Write down how the hotel has customer focus Beauchamps High School

How does the hotel have customer focus : Beauchamps High School

Task  Read the article, how are Asda customer focused? Beauchamps High School

Against the Clock

Marketing Mix Beauchamps High School Theory Notes Combination of factors which help the business to take into account customer needs (4Ps)

Timothy and the marketing mix  Beauchamps High School

4Ps  Price– must reflect the value that customers place on the product  Product – must meet customer needs  Promotion – customers need to know product exists and is available for purchase  Place – the way in which a product is distributed – how it gets from the producer to the consumer Beauchamps High School Theory Notes

Marketing Mix video  ingmixvid.shtml ingmixvid.shtml Beauchamps High School

Task Beauchamps High School

Task The 4 P’s in action at Harper’s Burgers How will you implement the 4 P’s? In pairs discuss and note bullet points under each P Beauchamps High School

Will be able to evaluate the importance of the marketing mix Evaluation ~ GCSE Grade A* Will be able to propose a marketing mix for a business Synthesis ~ GCSE Grade A Will be able to analyse the importance of customer focus Analysis ~ GCSE Grade B Will be able to demonstrate understanding by using examples/cases Application ~ GCSE Grade C Will be able to explain the methods of customer focus Comprehension ~ GCSE Grade D Will be able to recall key terms customer focus and the marketing mix Knowledge ~ GCSE Grade E