FIGURES Chapter 15, Instructor’s Manual

© 2006 by John R. Griffith and Kenneth R. White FIGURE 15.1 Major Marketing Directions

© 2006 by John R. Griffith and Kenneth R. White

FIGURE 15.3 Possible Outcomes of the Well-Baby Analysis

© 2006 by John R. Griffith and Kenneth R. White

FIGURE 15.5 Condition for Disease States

© 2006 by John R. Griffith and Kenneth R. White FIGURE 15.6 Spectrum of Potential Relationships with Organizations

© 2006 by John R. Griffith and Kenneth R. White

FIGURE 15.9 Matrix of Market Attractiveness and Advantage

© 2006 by John R. Griffith and Kenneth R. White FIGURE Miles and Snow Typology of Strategic Types

© 2006 by John R. Griffith and Kenneth R. White FIGURE Heirarchical Relationship of Long-Range Plans

© 2006 by John R. Griffith and Kenneth R. White

FIGURE Formal Heirarchy for a Large Marketing Operation