Product Mix Strategies MMM Marketing Strategy 2014

Company History MMM Marketing Strategy The Company was incorporated on 19th July, as a private limited company under the name of Cadbury-Fry (India) Private Limited The Company was incorporated on 19th July, as a private limited company under the name of Cadbury-Fry (India) Private Limited 1964-The Company undertook at its own cost and responsibility the development of cocoa growing in the country The Company undertook at its own cost and responsibility the development of cocoa growing in the country & 68- Cadbury introduced the `Five Star and Gems' chocolates 1977-The name of the Company was changed Cadbury India Pvt. Ltd Industrial license for the apple juice project was received The Company received a certificate to manufacture 2,200 tonnes of chocolates at Induri farm Hindustan Cocoa Products Ltd 1984-The company launched its dairy milk chocolate & diversified into ice cream market

MMM Marketing Strategy Company explored the possibilities of entering into the business of software export New products such as `Crackle', `Orange', `Strawberry Krisp', `Mello', and `Wildlife bar' The Chocolate division introduced some more new products to upper and lower ends of the market `Perk' was launched from its Malanpur plant Cadbury India Ltd has launched Truffle - flavoured soft centre moulded chocolate bar Cadbury's launches Picnic Cadbury India Ltd. has launched a range of gift packs for Diwali The Company has launched Sweet Nothings range of gift packs for Valentine Day. Company History Amitabh Bachchan new brand ambassdor for Cadbury Dairy Milk. In 2010, it was acquired by Kraft foods Amitabh Bachchan new brand ambassdor for Cadbury Dairy Milk. In 2010, it was acquired by Kraft foods.

Cadbury Product Mix MMM Marketing Strategy 2014 i.5 Star ii.Bournville iii.Dairy Milk iv.Perk v.Temptation i.Bournvita i.Oreo BARSBEVERAGESBISCUITS Product Line Product Length

Bars…… 5 Star MMM Marketing Strategy 2014 Product Depth

MMM Marketing Strategy 2014

Bars……… Perk MMM Marketing Strategy 2014 Product Depth

Video MMM Marketing Strategy 2014

Bars……. Dairy Milk MMM Marketing Strategy 2014 Product Depth

Video MMM Marketing Strategy 2014

Bars…………Temptation MMM Marketing Strategy 2014

Bars…………. Bournville MMM Marketing Strategy 2014

Pricing With Weight

MMM Marketing Strategy 2014