14-19 Sub Group Development Plan

Objectives 1.Complete a survey across Lancashire WBL forum by end of June 2007 to: –map current provision and services –identify aspiration and capacity to deliver future services –develop the forum’s prospectus 2.Clearly define new forum service delivery by end July 2007: –information, advice and guidance (partners) –employer engagement 3.Implement marketing strategy commencing August 2007 to: - strengthen the forum brand with key audiences, partners & stakeholders - promote the range of provision and services available through forum members

Proposed service development Lancashire WBL Forum employer engagement brokerage service Schools Specialist work placement Key stage 4 engagement projects Enterprise Activity Employer IAG, visits, mentoring LEAD groups / networks Labour market intelligence Employer consultation Industry secondment WBL vacancy reports Partner IAG service LEAD groups Employers Teaching / careers staff. CPD delivery

Marketing Strategy WBL Forum Marketing materials prospectus partner presentation Exhibition stand WBL presentation toolkit (schools) Website Schools Employers LEAD groups / partners Forum members PR Case studies Newsletter Press releases Conference

Forum survey Provider Opportunity to: Define and promote your products and services Participate in the development of new products and services Maintain and strengthen progression opportunities to WBL Grow income Forum Opportunity to: Raise our profile with key partners Demonstrate our capability Strengthen our collaborative partnerships Position the forum as a key partner in the agenda