Podcasting For Medical Professionals Peter “Beck” Kim, MD Medical Director Family Care Centers, Costa Mesa

What Is “Podcasting?” Jason Van Orden: Jason Van Orden: “Imagine getting new “radio”-style talk and music shows to listen to on your iPod or other MP3 player every day. “

What Is “Podcasting?” (cont): (cont): “You wake up and automatically have new shows ready to listen to while you exercise or commute to work. This is the podcast listening experience.”

What Is “Podcasting?” (cont): (cont): “Not only that, but anyone can create his or her own “radio”-style show and broadcast it to the world in very little time and at very little cost. All you need is a computer, a mic and the internet.”

What Is “Podcasting?” On-demand “radio” (now video) On-demand “radio” (now video) Producible by individuals Producible by individuals Accessed through the Internet, FREE Accessed through the Internet, FREE Time and Place shifted consumption Time and Place shifted consumption

“Time & Place Shifted” Highlighted by Paul Colligan: Highlighted by Paul Colligan: Puts control of info consumption back in the hands of the listener Puts control of info consumption back in the hands of the listener Traditional barriers: Traditional barriers: What What Where Where When When

The “What” Barrier Discovery Channel story on genetically engineered peanuts Discovery Channel story on genetically engineered peanuts Interesting Interesting Not really your cup of tea Not really your cup of tea

The “What” Barrier Really interested in grapes, wine grapes, actually the wine creation and grape growing end Really interested in grapes, wine grapes, actually the wine creation and grape growing end Too niche for a series by Discovery or major news outlet Too niche for a series by Discovery or major news outlet Not too niche for a podcaster Not too niche for a podcaster

The “Where” & “When” Barriers 7 PM tv broadcast show on “Martial Arts” 7 PM tv broadcast show on “Martial Arts” Record on TiVo or VCR Record on TiVo or VCR Where will you find the time to watch it? Where will you find the time to watch it? Get up early before work? Get up early before work? At work? At work? After the kids asleep? After the kids asleep?

Why Podcast? Patient education Patient education Practice promotion Practice promotion “Thought Leadership” “Thought Leadership” Active & Passive income Active & Passive income Enhanced patient compliance Enhanced patient compliance And more… And more…

Why Podcast? Bottom Line: Bottom Line: ANY reason that would benefit from personalized communication with you. ANY reason that would benefit from personalized communication with you.

Why Podcast? Organization & Practice benefits: Organization & Practice benefits: Improved compliance w/protocols Improved compliance w/protocols Attract more patients Attract more patients Attract more desirable patients (fit your strengths) Attract more desirable patients (fit your strengths) Prestige factor Prestige factor

Why Podcast? Physician benefits: Physician benefits: Increased patient #s Increased patient #s Better Active & Passive Income potential Better Active & Passive Income potential Thought Leadership Thought Leadership Networking opportunities Networking opportunities

Why Podcast? Patient benefits: Patient benefits: Detailed educational content Detailed educational content Local & National health news items Local & National health news items Increased compliance Increased compliance Your voice Your voice Their ear, 20 minutes, regularly Their ear, 20 minutes, regularly

Web 2.0 And You in 3 slides Pull (1.0) Pull (1.0) You, your questions, and Google You, your questions, and Google “You, the Haystack, where’s the needle?” “You, the Haystack, where’s the needle?” Push (2.0) Push (2.0) Your posse Your posse Answers, personalities, shared interests Answers, personalities, shared interests Facebook, del.icio.us, StumbleUpon Facebook, del.icio.us, StumbleUpon “Rally round the fire!” “Rally round the fire!”

Web 2.0 And You in 3 slides Podcasting is one of these media Podcasting is one of these media Contains all these elements Contains all these elements Your discussion (website, blog, show) Your discussion (website, blog, show) 2.0 two-way 2.0 two-way Comments on comments encouraged Comments on comments encouraged Added effect of your voice’s influence Added effect of your voice’s influence

Web 2.0 And You in 3 slides Sharing of wisdom, knowledge, contacts Sharing of wisdom, knowledge, contacts You start a discussion You start a discussion Peers & authorities with direct experience reply Peers & authorities with direct experience reply From anywhere on Earth From anywhere on Earth

How To Get Started Strongly consider getting IT help Strongly consider getting IT help Focus on creating CONTENT Focus on creating CONTENT Identify your STRENGTHS and PASSIONS Identify your STRENGTHS and PASSIONS Connect to your ideal patient Connect to your ideal patient Identify your elements visually Identify your elements visually

How To Get Started STUDY MARKETING

How To Get Started Practice Promotion Be early on the Internet Be early on the Internet Keep your competition in mind Keep your competition in mind Distinguish yourself from them Distinguish yourself from them

Cultivate A Strong Internet Presence 10% or less of patients find their PCP’s using the Internet 10% or less of patients find their PCP’s using the Internet 80% or more go to the Internet when they encounter a problem or major dx. 80% or more go to the Internet when they encounter a problem or major dx. These %’s will only increase with time These %’s will only increase with time

Additional Resources Books Podcasting For Dummies, by Tee Morris and Evo Terra Podcasting For Dummies, by Tee Morris and Evo Terra Promoting Your Podcast, by Jason Van Orden Promoting Your Podcast, by Jason Van Orden

Additional Resources Online Jason Van Orden’s Jason Van Orden’s free-podcast-hosting.htm free-podcast-hosting.htm free-podcast-hosting.htm free-podcast-hosting.htm mastery.com/ mastery.com/

Additional Resources Online Mine Mine s.com s.com s.com s.com (comments line & voic ) (comments line & voic )