PROJECT 1: COFFEE MUG Group 7: Advisor: Junfeng Ma Date: 3/03

BACKGROUND Many causes of hand/finger disabilities Birth Defects Work/Military related injuries Accidents

PURPOSE Make everyday tasks accessible Be able to perform tasks just like everybody else

MISSION STATEMENT Product Description A coffee cup that is easy to use for consumers limited to a single hand with as little as one finger Key Business Goals Begin manufacturing within six months, release within the fiscal year, profitable within 2 years, patent any designs or processes, Primary Market Disabled consumers, specifically those with finger limitations Secondary Market Casual consumers who want to make holding a mug as easy as possible Assumptions Standard liquid capacity, minimal weight, dishwasher safe, stable weight distribution, heat insulated, reusable, Stakeholders Consumers, retail and marketers,

CUSTOMER NEEDS Durable Long Lasting Impact Resistant Cheap Efficient Capacity

CUSTOMER NEEDS User Friendly Easy to Hold Ergonomic Safe Strong Base Temperature Resistant Insulated

FOCUS OF DESIGN

CONCEPT COMBINATION TABLE

CONCEPT SELECTION Fully Enclosed Handle A1 Wide Base B1 Rubber Coating C2

PROTOTYPE Simplicity

DIFFICULTIES No personal experience with the conflict Design had to fit various hand disabilities Abstract ideas versus realistic ideas

WHAT WE’VE LEARNED Customer needs guide decisions Don’t enter a project with your mind set on a design Rather than picking an idea, you can combine many ideas

THANKS! QUESTIONS?