Colorado Rural Workforce Consortium June 13, 2012

Millennial Generation Lost Generation Greatest Generation Silent Generation Baby Boomer Generation Generation X (MTV) Generation Y (Millennial) Generation Z 2001-??? 0-11

A Few numbers Christmas Day 6.8 million smart phones were activated 242 million apps were bought 95% of teens are online 75% of teens are on a social networking site

You tube 48 hours of content per day are uploaded 3 billion videos are watched per day Access inside own room % of students % of students

Fame Junkie (book by Jake Halpern) 1950’s- 12% of teens think they are important 1980’s- 80% of teens think they are important %of teens EXPECT to be famous 70% of HR people reject applicants based on content found on internet

Not so good news 85% of college graduates this year will be moving home Unemployment for the 25 and under age group is 54% Time Magazine, May 10,2011

Generation Y (WHY) 71 million (Baby Boom 76 Million) Experience is everything Friends=Family Prefer Groups to One-on-One Interaction Nurtured Unique-Special-Important Entitled Celebrate Diversity High Expectations Rewrite the Rules

Workforce Issues 85% of Employers feel Millennia's have a stronger sense of entitlement. They want: Flexible Work Schedule More Vacation or Personal Time Promotion Within 1 year Higher Pay

Workforce Issues Team Oriented Work Well in Groups Good Multitaskers Insist on Stimulating Work Environment Expect Frequent Rewards Work to Live-Not Live to Work Tuned into Their own Value Limited Loyalty to Employer Boss (No)/Coach or Mentor (Yes)

Workforce and Education Response Supportive Work Environment Formal Structure Needed Lots of Challenges Breakdown Goals into Steps Offer Resources & Info to Meet Challenge Interactive Relationship High Expectations Be Prepared For Demands Complaints= Demands

No More CSAP PWR Standards Legislation

Connecting with Gen “Y” in the workplace Orientation-not skills training Assess what they know Continually reinvent your training Where to turn for answers Don’t just train the “what”-train the “why” Keep training fun, interactive and engaging

Marketing 66% will check out a product/store if a friend has checked it out. 43% have liked more then 20 brands on face book 71% have done this to receive an offer 76% spend over an hour a day on face book 73% use virtual currency 65% research the next model immediately after making a purchase

QUESTIONS Ed Rice Ext.200