ATTRACTING & ENGAGING GEN Y TALENT Claire Proudlove – Operations Director 28 November 2014 TALENT SOLUTIONS | SEE THINGS DIFFERENTLY

AGENDA Current recruitment landscape / The future of work What Gen Y want in the workplace What work looks like to Gen Y How to attract Gen Y talent Candidate engagement and social media How we are helping our clients Top 5 tips to attract Gen Y talent

CURRENT RECRUITMENT LANDSCAPE Lack of internal expertise and resource dedicated to recruitment Increasing complexity of recruiting -Breakdown of traditional jobs into smaller, more specialist roles -Social media, new technology, changing behaviours, regulation & compliance Changing working patterns Competition for talent is fierce -Retaining top talent Employment brand and candidate experience

WHAT GEN Y WANT IN THE WORKPLACE 88% Want ‘work life integration’ (not same as work-life balance) Born Years Old 72% Would like to be their own boss 88% Prefer a collaborative work culture 64% Say it’s a priority for them to make the world a better place 74% Want flexible work schedules 79% Want their boss to serve more as a coach or mentor

WHAT WORK LOOKS LIKE TO GEN Y Redefined learning Social, tablet, phone & internet video-based, game- associated, on the fly Want to make a difference Seek strong and meaningful workplace culture Flexibility Non-standard benefits, flexible hours, remote working, business casual dress Greater work life balance Great focus on personal/family life Love social media Least likely to visit your company website Team-orientated culture Focus on workplace culture / emphasis on teamwork and sense of community Engaging work, development & opportunities Portfolio career and work that is interesting and meaningful. Chance to explore overseas positions. Born Years Old

HOW TO ATTRACT GEN Y TALENT Create a flexible work culture Build a sense of community Increase transparency - Compensation, rewards, career decisions Social media engagement -Twitter and Facebook - reach out to Gen Y candidates Fully leverage technology -Fully mobile website / microsites Today’s students and young employees are the managers and leaders of tomorrow

CANDIDATE ENGAGEMENT & SOCIAL MEDIA SOCIAL MEDIA Use innovative approaches to target and engage with the next generation of talent

EFFECTIVENESS OF SOCIAL MEDIA For Generations X and Y: 98% Facebook 87% YouTube 60% Twitter 53% LinkedIn 38% Google+ 15% Flickr 15% MySpace 14% Tumblr

CHANNELS TO MARKET SOCIAL MEDIA COMPETITIONS OPEN DAYS ROAD SHOWS

HOW WE ARE HELPING OUR CLIENTS Technology-enabled processes -Measure, analyse, track and control -Bespoke micro sites Talent pool creation -Early engagement and brand identification Social media recruiting techniques Employee referrals Maximising employer brand -Brand ambassadors Blended learning programmes

TOP 5 TIPS TO ATTRACT GEN Y TALENT Clear career development opportunities Rethink your company culture Ensure careers pages / website are mobile-friendly Effectively use online candidate portals Maximise social networking and technology utilisation

Claire Proudlove T: +44 (0) F: +44 (0) E: OPTAMOR TALENT SOLUTIONS SEE THINGS DIFFERENTLY