Marketing: play an active part in your learning! Laurence Chérel - Catherine Madrid1

Semester 1: - The basics of marketing - Marketing concepts and strategies -To acquire the skills to enable you to analyze the market, the competition and the environment for a new product 2Laurence Chérel - Catherine Madrid

Operational marketing To acquire the skills to enable you to define the strategic options for the sales launch of a new product Laurence Chérel - Catherine Madrid3 Semester 2:

Play an active part: - No sessions in the lecture theatre: you prepare the lessons before the tutorial -Reverse learning - In the tutorial you apply the theory to a product that you have imagined -“Fil Rouge Product” (PFR) 4Laurence Chérel - Catherine Madrid

You prepare the lessons before the tutorial - depending on your personal learning method - by watching online audiovisual presentations, -by looking at slides, -in French or English, -by taking your own notes or annotating a printed document 5Laurence Chérel - Catherine Madrid

Learn to know yourself in order to help you manage your learning Identify and memorize the key notions in order to apply them in the tutorial Laurence Chérel - Catherine Madrid6

“Fil Rouge Product” (PFR) - An educational feature specific to Bordeaux in marketing The PFR was introduced in for all “TC“ students: It is also used in the teaching of other subjects Laurence Chérel - Catherine Madrid7

PFR principles: -Each student designs a product or service to Choose your field in which to apply the lessons - Search for the information you need -Manage your time to keep to a deadline -Take an interest in and get to know more about a business sector -Help yourself to become more autonomous in your work -For some of you… to have a real design project -C’est une démarche professionnalisante 8Laurence Chérel - Catherine Madrid

Playing an active role in your work -Apply the theoretical concepts to the product that you have designed -Choose a book and extract applications for your product, this is applied reading (one per semester ) -Choose a magazine article and extract links to concepts discussed in your lessons and an application for your product, this is the news review (one per semester) 9Laurence Chérel - Catherine Madrid Use a folder n-1

Content of a typical tutorial type session Debrief on the lesson News reviews: the links between something you have read, the points raised in the lesson and your PFR Personal application of the lesson to the PFR, mutual assistance with other students, questions to the tutor Summary Knowledge check MCQ Laurence Chérel - Catherine Madrid10

Your role during the tutorial Ask questions about points you have not understood in the lesson Apply the lesson to your P.F.R. Go and search constructively for further information -From the tutor -By talking to other students - By looking for documentation on the Internet

Our role To check your knowledge of the concepts To link your knowledge to its applications To promote learning through an exchange of practices To guide your reasoning To be a resource To offer individual accompaniment through tutorials and the virtual learning community Laurence Chérel - Catherine Madrid12

Take part in the VIRTUAL LEARNING COMMUNITY 13Laurence Chérel - Catherine Madrid

Be active: use the resources website pfrproductfilrouge. com 14Laurence Chérel - Catherine Madrid

: 1 Preparing a PFR idea – A product sold to a market of private individuals – A product that does not exist in France – A product that does not depend on another company – An improved product or service or A genuine innovation – ABOVE ALL: A product that you like!!!! 2 Preparing the lesson indicated by the tutor using: english/ Laurence Chérel - Catherine Madrid15