 Abel Veloso Padilla Student of the Master en Dirección y Planificación del Turismo  Rosa María Marcos Collantes Student of the Master en Dirección y Planificación del Turismo The change on the enotourist profile in Gumpoldskirchen, Lower Austria Work under a Creative Commons licence Attribution- NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0)

The change on the enotourist profile in Gumpoldskirchen, Lower Austria  Presentation made for the subject Comunicación profesional en habla inglesa para el Turismo.  Lecturer: Dr. Elvira Montañez Brunet.

Structure of the presentation 1 st - 1 st - Enotourism definition and enotourism offer in Gumpoldskirchen. 2 nd - 2 nd - Identification of enotourist profile. Judgment by Ali-knight y Chartersk 3 rd - 3 rd - Identification of the main enotourist profile in Gumpoldskirchen. 4 th - 4 th - Steps to promote a specific enotourist profile in Gumpoldskirchen

Meaning of enotourism  RECEVIN ‘s definition (European Network Wine Cities) Source:

Daily average expense made in the wineries by the tourist Source: Cámara de Comercio Valladolid and Weinurlaub in Österreich France Austria USA Italy Germany Australia Spain Daily average expense made in the wineries

Tourist offer in Gumpoldskirchen  Good infraestructures  Good communications  Hospitality  Traditional restaurants: Heurige  Wineries  Museums  Guided routes Source: Rosa María Marcos Collantes

Swot analysis in Gumpoldskirchen S trengths W eaknesses  Infrastructures  Huge tourist offer  Wine tradition  Hospitality  Several complementary activities  Seasonality  Tourism dependence with the neighbors cities  Conflict between big and small wine producers. O pportunities T hreats  Rise of interest in enotourism  New niche market  Government interested in new sustainable economic models  Compatibility with other tourist products  Next to Vienna  Strong legislation related with wine  Global economic crisis  Competition with Vienna  Competition with the neighbors cities  Fashion Source: Rosa María Marcos Collantes and Abel Veloso Padilla

Enotourist profiles Source: S. Chartersk y J. Ali-knight (2002)  Tourist wine lovers: EXTENSIVE TRAINING  Tourist with knowledge in wine: MEDIUM LEVEL  Tourist interested in wine: NO TECHNICAL KNOWLEDGE  Begginers in wine: NO KNOWLEDGE

How to identify the enoutourist in Gumpoldskirchen  Origin  Knowledge in wine

Origin of the enotourist in Gumpoldskirchen Source: Rosa María Marcos Collantes and Abel Veloso Padilla

Methodology to identify the enotourist  Surveys in: Hotels Museums Vineyards Restaurants Wineries Tourist information places Source: Rosa María Marcos Collantes

Enotourist profile in Gumpoldskirchen  Lack of homogeneity in the enotourist profile.  Mix of profiles  Only the “Wine Lovers” sleep at the city.  The other profiles sleep at the neighbords cities (Vienna)

Objectives to promote the “Wine Lover” profile  Objetives: Rise the daily average expense made in the wineries by the tourist Promote Gumpoldskirchen to lead the enotourism in Austria Spread the culture of wine

Objectives to promote the “Wine Lover” profile  Collaboration agreements between private sector and Government  Promotion campaings based on wine culture  Quality and excelence promotion  State wine culture in Gumpoldskrichen as World Heritage (UNESCO)

Summary  Enotourism  Tourist offer in Gumpoldskirchen  Investigated on the enotourist profilein Gumpoldskirchen  Steps to promote the “Wine Lover” profile

Conclusions  Rise of enotourism  Increase in quality and sustainability tourist offer  Be aware with the fashion

Thank you for your patience and we would be pleased to answer all your questions Rosa María Marcos Collantes Abel Veloso Padilla