CONSUMER BASICS Unit 6. CONSUMER DECISIONS Habit Decisions- ex. go to salon for a haircut Planned Decisions- ex. what to buy at the grocery store Needs,

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Presentation transcript:

CONSUMER BASICS Unit 6

CONSUMER DECISIONS Habit Decisions- ex. go to salon for a haircut Planned Decisions- ex. what to buy at the grocery store Needs, Wants, Values, and Goals- shopping reflect

WHERE TO SHOP Stores in your area:  Department stores  Discount stores  Superstores  Warehouse clubs  Factory outlets  Off-price discount stores

COMMERCE E-Commerce- online shopping T-Commerce- Shopping using television

CONSUMER RIGHTS AND RESPONSIBILITIES o Use products properly o Become an informed consumer o Make careful choices o Express likes and dislikes o Take action to have a wrong corrected o Become educated about your consumer rights

ADVERTISING Pros:  Gain product information  Sales  Options Cons-  Opinion not fact  Too persuasive  False advertising

TYPES OF ADVERTISEMENTS Print- newspaper, magazines, billboards, window displays, point-of-sale display Broadcasting- infomercials, television, radio, phone

ADVERTISEMENT SET-UP Attention getting headline- words that stand out in ads that grab the reader’s interest. Emotional appeals- appealing to senses/emotions Slogan/Jingle- catchy phrases that are used to reinforce the image of a product Animation- cartoon characters that draw children’s attention Testimonials- positive reviews on product Presenter- a person representing a product