E- Business  E- business is perhaps the most important new development in the history of business. Business is undergoing a revolution as a result of the explosion of information technology and world wide web (www). It is an integration of information technology and internet into business.

E- Commerce  E-commerce is more specific than e- business. Where ass e-business includes all electronics based information exchanges within or between companies and customers, e-commerce involves buying and selling processes supposed by electronic means, primarily the internet.

E-Marketing  E-marketing is the e-selling side of e- commerce. It consists of company efforts to communicate about, promote and sell products and services, and information from online suppliers.  E-marketing is a component of electronic commerce. E-marketing is also known as Digital marketing. E-commerce is the use of the internet and the web to transact business. Its also referred as Online Marketing or virtual marketing.

FEATURES OF E- MARKETING  Ubiquity: The market place is extended beyond traditional boundaries in e-marketing.  Global Research: Marketing is enabled across cultural and national boundaries.  Richness: Video, audio and text marketing messages can be integrated in e-marketing.  Interactivity: Consumers are co-participants and in the process of delivering goods.  Information density: Information becomes cheap, and accurate.  Customization: Personalization and marketing message is possible in e-marketing.

STEPS FOR E-MARKETING  Segment and identify potential customers.  Create promotional material.  Use of push and pull marketing.  Interacting with customers.  Develop payment and delivery system.  Use feedback mechanism.  On-line customer service.

ADVANTAGES OF E- MARKETING  High speed of interaction.  Low cost provision and maintenance.  Ability to provide mass communication.  Powerful tool for customer relationship building.  Global reach and wide search facilities.  Instant dialogue.  Multi-directional communications.  High level of user control.  Customer/visitor-driven interactivity.  Moderate level and credibility.

CHALLENGES OF E- MARKETING  Limited consumer exposure and buying.  Skewed user demographic and psychographics.  Chaos and Clutter.  Security  Ethical concerns  Consumer backlash.

TELE-MARKETING  Tele-marketing is just not using the telephone to sell but it is one and the new marketing disciplines that make use of the telecommunication technology in a well planned, organized and well-managed marketing manner.  Tele-marketing has become a broader part of the marketing tools and techniques, which is also known as direct marketing. Companies use call centres for (1) In bound telemarketing (2) Out bound telemarketing.

 In bound telemarketing: This is an order- taking process in which the customers contact the company that is products/services that they desire. The advent of toll-free number made this system very popular among the consumers.  Out bound telemarketing: This is an order- taking process in which the customers contact the company that is products/ services and for some other reasons.

Out bound calls are mainly made for:  Contacting regular customers for repeat business.  Responding to an enquiry.  Upgrading an order already received.  Offering a new product to an existing customers.  Making courtesy calls to reactive for former customers.

ADVANTAGES OF TELE-MARKETING  Tele-marketing helps to target the markets/customers.  It is facilitates to contact personally to customers without face-to-face contact.  It provide interactivity between company and customers.  It uses as immediate tool to contact customers.  It helps to test the customers desire over the company products and services.  It provides high quality of information giving and receiving about the products and services.  It is flexible.  It is measurable.

GREEN MARKETING “ Green or Environmental Marketing consists of all designed to generate and facilitate any exchanges intended to satisfy human needs or wants, such that the satisfaction and these needs and wants occurs, with minimal detrimental impact on the natural environment.”

IMPORTANCE OF GREEN MARKETING  Social Responsibility: Business organization are beginning to realise that they are members of the wider community and therefore must behave in an environmentally responsible manner. Thus. Environmental issues be integrated into the company’s corporate cultural.  Governmental Pressure: Governmental want to “protect” consumers and society. Governments have made regulations to protect consumers in several ways:

 To check production of harmful goods or by- products.  To ensure that consumers have the ability to evaluate the environmental compositions and goods.  To modify industry’s consumption of harmful goods.  Introduction of voluntary recycling programmes. Competitive Pressure: compel an entire industry to modify and thus reduces its detrimental environmental behaviour.

Cost Issues: Company’s can reduce harmful wastes and may incur substantial cost savings. When attempting to minimise waste, companies are often forced to re-examine their production process. Due to these pressures they develop more effective production processes that only reduce waste, but also reductions in material usage.

MOBILE MARKETING  Mobile marketing is the new communication mode, test messaging or Short Message Service (SMS) provides an additional and extraordinary opportunity for companies and organizations of all industries to differentiate themselves.  The expansion of mobiles let SMS ( Short Messaging Services) to evolve from conveying simple need-based messages to friends and loved ones to going all the way to down loading pictures and tunes and mails, thus reaching a dynamic position in communication.  Today, the consumers experience the usage of SMS for brand communication, in the most personalized manner possible.

FEATURES OF MOBILE MARKETING  Many companies have now taken SMS as one of the most effective media of advertising.  There has been a huge endorsement for SMS for brand promotions.  SMS as a medium enables the companies and its advertisers to reach to target consumers to all times as it depends on the consumer to read the paper or to switch on the television.  SMS is personal.  A company can make a consumers feel important by customising the SMS for him.

CHALLENGES OF MOBILE MARKETING  Companies/ advertisers need to know where does SMS stand in the consumer’s perspective as a medium of brand communication.  Need to find out the profile of those customers who are ready to learn about product offerings by means od a single message on their phone.  Need to find out ways to reach out to use the potential consumers using SMS.

RELATIONSHIP MARKETING  The process of creating maintaining and enhancing strong, value-laden relationship with customers and other stake holders.  A strategy that aims at developing and managing long term relations with customers, suppliers and distributors in order to earn and retain the business of the enerprise.

RELATIONSHIP MARKETING STRATEGIES  Analysis of the behaviour and value of different customers or customer groups and the development of an appreciation of what really are the customers experiences of dealing with company.  Planning activity and interactions with the customer in order to maximize the value of the customer base, focusing on retention, efficiency, acquisition and penetration of the customers.

 Proposition development to ensure the customer’s needs and met and new customers are attracted.  The use of information and technology to store customer information, facilitate customer engagement and enable customer relationship marketing practices to flourish.  Process management to ensure customer management personnel are operating effectively and are harnessed by the rest of the business.