Center for International Business Education and Research- CIBER Invites you to the conference Business of the Brain How the unconscious mind drives 95% of customer behavior International Speaker: Neale Martin February 23 rd Bucharest

Business of the Brain- About the Speaker Author of the celebrated book Habit: The 95% of Behavior Marketers Ignore Co-Founder and CEO of Sublime Behavior Marketing, a marketing consulting firm Professor of Innovation Managament at Kennesaw State University, Atlanta Dr Martin leverages his expertise in unconscious behavior to help his clients develop habit-based solutions for : new product development market research design&messaging sales. Dr. Neale Martin Author, Speaker, Consultant, Professor

Business of the Brain- Event Overview Dr. Neale Martin will present an integrated approach to working with the conscious and unconscious mind of the consumer to better design your marketing and sales strategies. Habit-based marketing updates traditional marketing principles and practices with radical new insights from neuroscience, cognitive, behavioral, and social psychology, behavioral economics, and neuromarketing.

Business of the Brain- Benefits for participants Participants will come away with an exciting new understanding of customer behavior and decision-making that can immediately be put to use in conjunction with existing marketing, sales, and organizational business processes. Participants will discover the answers to many of their most vexing challenges, including: Why customers often can’t tell us what they want. Why customer satisfaction does not predict future behavior. Why the sales team needs to focus more energy after the sale. How to become your customers’ habit, not their choice. Why your organizational structure may be defeating your strategy.

Business of the Brain- Who can benefit of this event Corporate executives and managers responsible for conceiving and implementing strategic marketing and sales initiatives, including new product development; Marketing and sales professionals interested in expanding their skill sets in the realm of unconscious consumer behavior; Senior managers of entrepreneurial and middle-market companies who are at the critical stage of core product launch and/or assessing early market successes/failures with their core products; Human resources professionals interested in the strategic implications of unconscious behavior in managing human capital. A special emphasis on B2B and services- we will specifically explore the implications of habits to these sectors.

Business of the Brain-Agenda Registration&Welcome coffee Introduction: Why customer habits are behind your great successes and persistent failures. One Brain ‒ Two Minds. Habitual mind and executive mind Coffee Break Habitual Mind and Marketing Strategy » Market research » New product development » Advertising » Pricing » Distribution Lunch Break – Applications and examples from B2B and services sector Q&A Session

Business of the Brain- Participation Fee Participation fee includes: -Conference participation and materials -Coffee breaks and lunch -One copy of Neale Martin’s book Participation fee: 175 euro* * VAT free Discounts: - 20 % for early-booking payments until 23 January - 20% for ASEBUSS &Exec-Edu alumni and students