Enhancing Digital Business Opportunities Nordic Digital Day 27 May 2016 Anne Miettinen

lvm.fi Internet of Things Mobility as a Service Information Security Robotics and Automatisation Utilizing Big Data Growth environment for digital services and business models

Big data lvm.fi3 The aim is to increase utilisation of large data resources for business purposes and growth Measures: Strategic Guidelines Legislative support & reduction of restrictions for use Competence building Best practices Service infrastructures for data-based analytics and application development Good management for personal data and MyData operating models Economic impact assessment

4 Vision Significant increase in data usage in businesses across sectors. Finland offers an attractive, innovative and reliable development environment for data based business. Production and application of internationally competitive data services and solutions is commonly based on Finnish know how. Year 2020 Year 2025

Government’s Decision on Data Utilization in Business Defines principles and guidelines to increase mass and my data utilization 5 goals: Smarter businesses by data usage and data analytics Better cost-benefit ratio for data usage International services that attract investments Human-centric personal data governance (my data) and data protection as a competitiveness asset. Increased skills and know how  8 guidelines and 39 actions 5

Guidelines: 1.Enabling regulation – deregulation, smart regulation and experimenting 2.Strengthening competences for data based desicion making processes 3.Support for data based approaches and operating models including open markets 4.New guidelines for data sharing (anonymious data, model contracts) 5.Public sector as an example in data sharing (open data and API’s) 6.Common development platforms and ecosystems 7.Access to financing and international markets 8.International cooperation in order to support data based economy (such as EU’ s internal market policy and the free movement of data initiative) 6

My Data Model 7 Source: Poikola, Antti, Kai Kuikkaniemi, and Ossi Kuittinen: MyData  A Nordic Model for human-centered personal data management and processing

Transport Code: Requirement of openness of necessary information 8 Data on mobility service must be opened Non-discrimitary access to data and information systems Interoperability of ticketing and payment systems

Open data and interoperable ticketing with Transport Code proposals  Open data interfaces (e.g. routes, timetables, stops, prices)  Single ticket for the entire travel chain (train, bus, on-demand, car share) by third parties  Public procurement only for interoperable (id-based) online ticket and payment systems  Easier to develop, use and sell door-to-door and interoperable mobility services  Seamless international travel chains 9

Future Finland is digital lvm.fi 10 Finland will become a good operating environment for digital services and business models.

Thank you! Kristiina Pietikäinen Director of Strategy ,