OBJECTIVES AND OUTLINE Why Programming? Programming Basics  Brainstorming, Audience, Venue, Educational Marketing and Resources Partnership/ Co-Sponsorships Contract Student Funding Budgeting Home Grown vs. Canned Program Have-To’s Evaluation

WHY PROGRAMING?????? Saves Money Networking Intentional Learning Build Collaboration Gives Focus

WHO ARE YOU PROGRAMMING FOR? Audience Venue Date/Time Event and Organization Mission How much money $$

PROGRAMMING SHEETS AND YELLOW FOLDER

NO IDEA IS A BAD IDEA Brainstorming Listen, Listen, Listen Listen Discuss

MARKETING TOPICS Active Advertising Advertising for Different Events Effects on Student – Post Event Marketing Trends

ACTIVE ADVERTISING What is active advertising? Engaging students through activity Make a spectacle of yourself Give a preview of the event Give a tangible item, not handbill

ON CAMPUS MARKETING Landscape Poster for TV in Union and Recreation and Wellness Center Monday Student Org Newsletters Outdoor signs for large poster Bulletin Boards around campus (Set out Tuesday and Thursday) Resource Room in Union 217 Banner Paper, Copies, Posters, Cut Out Machine, Buttons, Laminator

ITEMS AVAILABLE IN CHECK-OUT Slushie Machine * Snowcone Machine * Popcorn Machine – Must co-sponsor with Spotlight Carnival Game: Ducks Hop Scotch Hula Hoops Potato Sacks Can/Ring Toss Bean Bag toss Mini Bowling Set Mini Golf Washers Hillbilly golf Dodgeballs Fitness Instructors Mini Sports Equipment Buzzer System Pertle Springs Rock Wall Tricycles Rubber band guns Sewing Machine *Cost associated with the rental

WHAT DO YOU SEE?

Make your boards Make what you have stand out Videos are always fun Market your organization Continual marketing throughout the event Social Media

MARKETING TRENDS Social Media Word of Mouth Upcoming Trends  YouTube  Blogs (and guest blogging)  QR codes  Flickr  SnapChat

EFFECTS ON STUDENTS Advertising Past, Present, and Future  Future: What is to come  Present: What is happening now  Past: What fun did you miss out on

Partnership/ Co-Sponsorships Contracts Student Funding Budgeting

HOME GROWN VS. CANNED PROGRAM

HAVE- TO’S

EVALUATION Why did we do it that way? Would you do it the same? Transition

IMPORTANT DATES Transition Training Meeting : Tuesday, March 8 th 3-4 PM Union 238 Student Funding Applications are due April 8th at 5pm. SFC informational sessions: March 15th at 3pm in Union 306 March 16th at 1pm in Union 219 March 29th at 1PM in Union 306 March 31st at 2pm in Union 306

QUESTIONS???