J.D. Crook Kevin Porter. Pepsi Max Early 2012 – Pepsi took a new approach to their advertising and went online creating “Prank” Webisodes Bloomfield,

Slides:

Advertisements

Similar presentations

Persuasive Techniques in Advertising

Advertisements

Title of Your Presentation Your name Your class period Delete this line, but please click Save As and save to your P: drive first.

 Projects and propsals  

Advertising and Public Relations

Life Skills: Advertising

P6/M3: Unit 3: Introduction to Marketing.

Emerging Marketing Trends By Kevin Wowk & Mark Bignell.

Advertising. Purpose of advertising Why do companies advertise? Do advertisers always tell the truth? Examples???

The History of Advertising in the Hip-Hop Community Addressing Stereotyping and Social Influence Clarissa Manoney Southern Illinois University Carbondale.

Sabina Dossaliyeva Brianna Gilstrap Blair Lawrence Pizza Hut vs Domino’s (860) :Ate pizza for the 3rd time today, can't decide if that's disgusting or.

“Queen Bey” Taking Over Pepsi Adam Opoien Brendan Tourek.

Advertising. Advertisements Take a moment, and come up with a few advertisements that you can remember, right off the top of your head. What was the company?

MEDIA STRATEGIES How does the media convince us of things?

Cooking Up Marketing Ideas For Your Association By Cassandra Johnson.

Rachel Brinton  Rebecca Forman  Danielle Nipper.

Social Media Perry seikhon Per 7 March 11,2014. What is social media?  I think social media is talking to others or sharing pictures online, such as.

© 2006 Pearson Education Canada Inc. 5.1 Canadian Advertising in Action Chapter 5 Creative Planning Essentials.

5 Products that have unbeatable ads Coca Cola is way bigger than Pepsi, so in most places people call Pepsi Coca Cola. iPod out names any Mp3 player.

+ What’s in an Ad? Why do we buy what we buy?. + Three reasons we buy what we do: 1. PEERS—Because friends are an important part in the lives of most.

NBA Jeopardy Championships MVPS Coaches All Star Stats

GOLDEN ADVERTISING Paid non-personal communication transmitted to a target audience through mass media. –Literally 100’s of classifications and media.

Creative Strategy: Planning and Development

Let’s Overview The Three Main Areas We Need: Domain Name Web Hosting Website.

Chapter = 6 Advertising Process.

 If you had grown up In the ghetto of washington D.C. would you be able to become one of the best and most respected players in the N.B.A.

 Celebrities  Humor  Emotion  Bandwagon.  Use a famous person to persuade audience to use the product.  BOLD and Beautiful  Promise of being (dancing,

 Projects  mQZqKLiMIg&feature=youtu.be mQZqKLiMIg&feature=youtu.be 

Course Title. Monetize Your Facebook Page Your Speaker John Arnold O: M: E: W:

Monetize Your Facebook Page Presented by John Arnold.

An Overview of Advertising Strategies By Kimberly Dillow.

Adding SubtractingMultiplyingDividingMiscellaneous.

Saint Valentine’s Day is on the 14th of February. It is the traditional day of lovers.

JunHo Lee SeJin Kim, Sam.  Sex appeal  Testimonial  Slogans.

An Overview of Advertising Strategies By Wendy N. Cohen and Dani Hall.

Celebrity and Their Branded Identity Michelle Barrow.

GET REAL FORGET THE CELEBS Marketers are using ordinary folks to give their ads a dose of realism.

PowerPoint Commercials Your Name Date Class Period.

Marketing Mix Marketing Mix is the set of marketing tools that the firm uses to pursue its marketing objective. Product Price Place Promotion.

Types of Advertising Appeals Celebrity Appeal: A famous person appears on behalf of the product. Celebrity Appeal: A famous person appears on behalf of.

By Megan Schultz and Connor Morrison.  Began as a website known as “The Point” in November 2007  Later became “Groupon” in 2008 as a way to help consumers.

Drew Phillips CMC Masculinity in Male Viewed Magazines.

The “Creative Revolution” n Clutter n Clutter killing more so than bad strategy n Agency priority becomes breaking clutter.

Kraft Macaroni & Cheese: The Largest Blind Taste Test Ever CARA MAHON.

He was born on June 7, 1975 in Hampton, Virginia. Allen grew up in the projects as the son of a 15 year old single mother.

CITING SOURCES.  YouTube Videos  The MLA does not currently prescribe a citation style for YouTube videos. Based on MLA standards for other media formats,

Marketing Mix 4 Ps?.

HONDA MOBILIO Honda launched a YouTube Campaign for their new premium 7-seater, Mobilio in June 2014 For the first time Honda got a celebrity to endorse.

Egmont Publishing The challenge What we did The results

Online Video Strategy: Paid vs. Owned

The Magic Johnson Story

Entertainment Marketing

Designing and Managing Integrated Marketing Communications

What is an advertisement?

How does the media convince us of things?

Test. Prank you.

BSCOM 300 RANK Education Your Life- -

BSCOM 324 Education for Service--snaptutorial.com

Chapter 19 advertising Section 19.1 Advertising Media Section 19.2

Wednesday’s Lesson Learning Objective: Developing and strengthening knowledge of how online and social media products are used. Allowing each student to.

PEP Communications and Advocay

Place this in the proper place

Module IV: Smoking and the Media

THINK Public Relations

Question 5 How did you attract your audience?.

Promoting Your Product On Amazon (The Circular Buying Cycle)

Adding with 9’s.

Adding with 10’s.

Celebrity Endorsements

Adding ____ + 10.

INTERNATIONAL MARKETING MANAGEMENT INTERNATIONAL PROMOTION

Presentation transcript:

J.D. Crook Kevin Porter

Pepsi Max Early 2012 – Pepsi took a new approach to their advertising and went online creating “Prank” Webisodes Bloomfield, NJ – so popular Moved to LA adding another star

edded&v=MLyvkBifQ3w# drew_Part2_640_header.jpg

Celebrity Endorsements NBA Rookie of the Year Kyrie Irving NBA All-Star Kevin Love

Relation to Class Chapter 6 – Celebrity Endorsements Chapter 6 – Humor Appeal Chapter 15 - Webisodes Chapter 17 – Publicity (Twitter, Social Media)

Ad Execution Does having the celebrities in the ad disguised create more interest? Is this an effective campaign for Pepsi Max or is it overshadowed by the humor appeal/entertainment of the ad?

Pepsi MAX & Kyrie Irving Present: "Uncle Drew: Chapter 2" Dir. Pepsi Max. Perf. Kyrie Irving and Kevin Love Youtube.