Spring 2015 Recap MARKETING: Promotional Materials: · Brand Catalog · Promotional Notebook · Pencils Consumer Advertising: · March Sweet Paul full-page ad in Spring Issue (4,000-5,000 copies in print; 4-6 million page views online) · February-April 2015: Sweet Paul web banner running on sweetpaulmag.com (250,000 UVM) Giveaways – · February 3: Daily Dishonesty product giveaway on · February 5-12: DailyDishonesty.com (52,000 UVM) product giveaway timed with Instagram giveaway · February 19: Hyperbole and a Half product giveaway on TheMarySue.com Trade Advertising: · January 9, 2015: Shelf Awareness Pro Top Banner (over 35,000 views, 91% click through rate) · Week of February 17: Series of Skyscraper ads on Shelf Awareness Marketing: · February 3: to Abrams Books and Abrams Noterie newsletter lists (over 1500 subscribers)February 3: to Abrams Books and Abrams Noterie newsletter lists (over 1500 subscribers) · February 3: Sweet Paul Banner ad in newsletter to 21,232 subscribersFebruary 3: Sweet Paul Banner ad in newsletter to 21,232 subscribers Tradeshows: · Noterie was officially launched at the Atlanta, Dallas, LA, NYC and UK gift shows with dedicated space in the booths, finished copies, and branded marketing materials. Social Media Marketing: · Lots of buzz around launch and continuing with help from the paper, craft, and gift buying communities as well as our own ABRAMS authors

Spring 2015 Recap PUBLICITY: Sent targeted, beautiful packages to key media, bloggers, and long lead press. Confirmed coverage from the following: · Gift Shop Magazine (circulation 30k) – January 2015, “Editor’s Picks – Trending Up” featured the Forest Feast Paper Placemats · Paper Crave (148k UVM) – February 9 th, 2015 – Noterie featured post · Craft Gossip (1.2 million UVM) – February 2015, Promotional post and giveaway · Camille Styles (143k UVM) – February 2015, Promotional post and giveaway featuring the Forest Feast line · One Savvy Mom! (23k UVM) – Date TK, Promotional post and giveaway featuring the Baby’s First Year Photo Gallery · The Mary Sue (2.4 million UVM) – Significant interest in our Hyperbole and a Half line Pending coverage is as follows: · BRIDES Magazine (Conde Nast) – Interest in featuring the Paper Placemats on their Instagram page · A Cup of Jo (530K UVM) – Interest in featuring the Daily Dishonesty and Forest Feast lines for a post (date TK) · Parade.com (2.8 million UVM) – Interest in featuring a range of our products in an upcoming piece on the lost art of letter writing · The Insider Mag (circulation 500k) – Concentration on our Daily Dishonesty and Forest Feast lines · Museums & More (circulation 28k) – In the process of confirming a previous submission of Paris Street Style, Hyperbole, and Forest Feast products for an upcoming “Stationary Lookbook” inclusion · Paper Crave (145k UVM) – Requested giveaway opportunities for Daily Dishonesty · UPPERCASE Magazine – A general interest in our full Noterie line

Spring 2015 Global Launch Since its launch earlier this month, the Noterie brand has been met with a fantastic response worldwide. Our targeted outreach efforts to traditional outlets have resulted in many features and gift guide inclusions, and social media has largely contribution to overall promotion. Notable features include: Gift Shop Magazine (US) Paper Crave (US) The Mary Sue (US) Brides All Access/BRIDES Magazine (US) Vanity Fair UK Living, Etc. (UK) Bright Bazaar (UK) Food & Travel (UK) Pending coverage includes: Parade.com (US) The Insider Magazine (US) UPPERCASE Magazine (US) The Observer (UK) Bella (UK) Style at Home (CAN) Canadian Gardens (CAN) House and Home (CAN)

Fall 2015 Marketing & Publicity Key Dates: March 25 – Fall 2015 Adult Catalog to Print and Edelweiss updated April 2 – Fall Onyx feed out and abramsnoterie.com updated with new product May 2015 – Fall 2015 Noterie Brochure available May 28-30, 2015 – Highlight at BEA and BookCon August/September – Launch Fall 2015 at Fall gift shows in US and UK with dedicated space in booth, finished copies, key advertisements, and branded marketing materials September/October – Blogger and consumer outreach with beautiful and unique packages including samples of the line, the catalog, and a positioning statement from Karrie for key press and gift buyers