Agricultural Communications Services Represented by: Lindsey Davidson, Trisha Gedon, Gayle Hiner, and Ruth Inman

ACS OVERVIEW Ruth Inman

About ACS Support service for all three branches of DASNR – Oklahoma Cooperative Extension Service – Oklahoma Agricultural Experiment Station – College of Agricultural Sciences and Natural Resources. Help DASNR with all aspects of integrated marketing communications DASNR’s official mass media connection

Why Use ACS? We’re your friendly neighborhood communications professionals! – You can better serve your constituents and fulfill the land-grant mission – We’re trained to effectively and strategically communicate your message on behalf of the Division.

What We Do General Marketing Communications Consulting Training Marketing communications plans Print bidding and management Photography Editorial photography Event photography Headshots Graphic Design Brochures/fliers/ads Displays, banners and signage Event or conference support materials Marketing materials Promotional items Publications Book/curriculum pieces Fact sheet or bulletins Newsletters (print or electronic)

What We Do, continued Social Media Graphics Campaigns Consulting Video and TV Production Educational video production Two TV shows: SUNUP and Oklahoma Gardening Web Development Web content creation Web design or development Writing and Editing Editing/proofreading Media relations Press releases and media alerts

Resources we provide Marketing tools: toolbox.okstate.edutoolbox.okstate.edu Photo database: kitchensink.photoshelter.comkitchensink.photoshelter.com Print on Demand (fact sheet database): osufacts.okstate.edu osufacts.okstate.edu Video resources: video.okstate.eduvideo.okstate.edu News writing: dasnr.okstate.edu/newsdasnr.okstate.edu/news Media relations: (subject matter experts)

MARKETING AND PUBLICATIONS Ruth Inman

Marketing Toolbox Resources to help you do three things: 1.Build your own materials 2.Use ACS materials 3.Educational and training materials

Resources to help you build your own materials DASNR Brand Standards: Information about style guidelines for DASNR publications. DASNR Brand Standards Disclaimers: Statements that are mandatory to include on university publications. Disclaimers Fonts: Downloads for the official OSU fonts. Fonts Logos: A link to downloadable logo files. Logos Kitchensink Photo Database: A link to the database of official DASNR photos. Kitchensink Photo Database Templates: Templates created by ACS. Templates

ACS-created materials Signage you can borrow Instructions about how to order name tags Downloadable/orderable materials – Marketing items: Triangle publication, ads, brochures, handouts, bags, folders, note cards, posters, etc. – Promotional items: coasters, mugs, cookbooks, bags, clings, pins, luggage tags, etc.

Educational and Training Materials ACS presentations (this one will be there!) Link to talent.okstate.edutalent.okstate.edu

PRINT ON DEMAND Gayle Hiner

Each county, area office, district office and department have a user ID and password. If you don’t know yours, contact Dwayne Hunter.

Note the “What’s New” at the bottom of the bulleted items!

Each new fact sheet will have the “new” icon for one week.

If you do a search without logging in, you will only get one “hit” per fact sheet. You do not need to log in when doing a search. In fact, it can be quicker and easier, especially if you have a client waiting. Here, the search was for “T-3117.”

If you are already logged in, you will get two “hits” for each fact sheet. Notice the shopping cart beside one of them. That is the one that you can order. The one WITHOUT the shopping cart is the 8.5 by 11 version, and the one you should print out at your office. Again, the search was for “T-3117.”

This is the Advanced Search tool. Click on the “Advanced” word to the right of the search tool.

Here, I am doing an advanced search for “tomato” “disease” and “fungi”

This is the result. The top choice is EPP-7625, Common Diseases of Tomatoes: Part I Diseases Caused by Fungi”

You can always tell where you are in the system by looking at the top of the page directly under the login information. Here, we are in the Health, Food & Nutrition folder, in the Family & Consumer Sciences section, in the Departmental listing, in the Print on Demand part of the site.

You can order multiple fact sheets on one page by clicking on the boxes, then selecting “order” at the top of the page.

You can change the quantity here—and different quantities for each.

Be sure to select “update quantities” after changing them—or your order will revert back to one. You can either go back to the collection to order more, or proceed to checkout.

You may order up to 10 titles at one time, and up to 200 of each. After filling out the information and submitting your order, you do not need to log out of the system to order more fact sheets. You will receive an confirmation of your order.

Questions? Gayle Hiner

NEWS WRITING AND MEDIA RELATIONS Trisha Gedon

Four Writers 1.Trisha Gedon 4-H, Family and Consumer Sciences, Horticulture and Landscape Architecture, Vet Med Sean Hubbard NREM, Animal Science, Entomology/Plant Pathology, Water Center Leilana McKindra Family and Consumer Sciences, Animal Science, general ag topics, Spotlight (Dean Coon’s Blog) Don Stotts Animal Science, Ag Econ, Entomology/Plant Pathology, Plant and Soil Sciences

DASNR News DASNR News website: dasnr.okstate.edu/newsdasnr.okstate.edu/news – Can use releases in your local newsletters, etc. – Welcome to substitute your name for state specialist’s name. Some releases do go directly to educators – 14-day hold, then posted on DASNR news site.

FCS and 4-H Monthly Newsletters ACS helps two ways: – Copy/text provided monthly in a Word document. – Graphic design templates available on Toolbox.

Media Relations If the media contacts you, you can forward them to ACS, or ACS keeps a list of subject-matter experts – They can help with specific stories – You can direct media to these experts

Crisis Communication A crisis could be a shooting in the Extension office, a county educator or a volunteer leader arrested for alleged misconduct, a group of 4-H’ers involved in a car accident, etc. If you’re unsure if it’s a crisis, contact your CED. Crisis Communication plan available at dasnr.okstate.edu/acsdasnr.okstate.edu/acs – Short version: Contact CED  district director  DASNR administration  OSU Communications (if necessary). All comments to media regarding a crisis situation need to come from OSU Communications – Don’t speak to media, but don’t say “no comment” (direct them to appropriate person) Monitor social media accounts and pull scheduled content that may appear insensitive.

We would love to hear from you! Please share ideas with us! – If you’re being contacted about certain topics, it’s likely other counties are, too. – Contact one of the writers about providing a news release. We don’t typically cover individual county events, but if you are hosting something on a district or state level, let us know about it. We can help with pre-publicity or post-event news.

Questions?

SOCIAL MEDIA Lindsey Davidson

Social Media Changes The Game Two-way communication with customers – It’s about having a conversation Learning about your audience – What content are they interested in Reaching specific demographics – Insights – Analytics

Best Practices A strong headline or message is key to grabbing people’s attention – Think about each social media post as a mini standard press release When sharing the same piece of content across multiple networks, optimize it for each one – Each platform has different graphic sizes that change frequently

Best Practices Vary your content regularly – Don’t let your users get bored, keep them engaged – Post photos, videos, GIFs, regular text updates

Best Practices Don’t posts too many updates at once – Don’t post too many updates at once. You will overwhelm your followers. Try and split the content up and schedule it on your content calendar End your post with a clear call-to-action – Do they need to call to register for a canning workshop – Click for speech contest application – Click to watch the latest Cow Calf Corner video

Facebook Graphics Profile photo – 180 X 180 Cover photo – 851 X 315 Shared (image or link) – 1200 X 630

Twitter Graphics Profile photo – 400 X 400 Header photo – 1500 X 500 In-stream photo – 506 X 253

Instagram/Pinterest Graphics Instagram Profile photo – 110 X 110 Square photos – 640 X 640 Regular size photo – 1080 X 1080 Pinterest Profile photo – 165 X 165

What to Post? Meeting reminders Deadlines Contest results Events Community involvement Photos Highlight your: – Staff – Volunteers – Members – Officers – Awards/achievements

Who Are You Talking To? Use your social media to communicative with: – Stakeholders Community leaders, state officials, donors… – Volunteers – Parents – Members – News outlets – Producers – Potential new clients

In-Service I will be hosting a monthly online in-service the third Thursday of each month If interested, sign up for “Social Media Update” –

Questions? Lindsey Davidson