Digital & Social Media Awareness Session HSE Communications 5 th November 2015 #hsemasterclass.

Slides:



Advertisements
Similar presentations
Learning to Love Social Media What is Twitter? Why use Twitter? Taking a tour – Lingo & navigation How to get started Etiquette Tools & Resources Presented.
Advertisements

SOCIAL MEDIA & PHYSICAL ACTIVITY PROMOTION: MAKING THE CONNECTIONS Presented by: Sandra De Freitas
Delivering effective campaigns through social media.
1 Working with Social Media in Research Settings Victoria Wade Careers Consultant.
By Lee Betancourt Director of Communications and Public Relations Jane Myers Public Relations, Communications and Social Media Coordinator Social Media.
Developing a Social Media Strategy Ashley Schaffer Ebe Randeree For Your Organization.
How to Use Social Networking to Help Job Seekers By: Wendy Jo Moyer, WORKFORCE CENTRAL FLORIDA and Candace Moody, WorkSource.
The essential social toolkit Introducing Facebook, LinkedIn, Twitter and Blogs How do they fit into the bigger social media picture? What differences.
The popularity of the social networks. The most popular social networks.
Social Media Presented by Melissa Korn – MS Society of Canada Rochelle ten Haaf – Ovarian Cancer Canada Tom Forgacs - LinkedIn.
WHAT IS SOCIAL MEDIA SAYING ABOUT YOU? MAKE IT WORK FOR YOUR CAREER SARA MEANEY PARTNER, VICE PRESIDENT COMET BRANDING – HANSON DODGE CREATIVE.
GREAT RIVERS Great Innovations TWENTY FIFTEEN GREAT RIVERS Great Innovations TWENTY FIFTEEN Measuring the Message Laura Gainor – Executive Director, United.
Small Business & Web Technology Going Social. Agenda What is Social Network? Why Social Network Matter? Trends in Social Networking – Facebook – Twitter.
SOCIAL MEDIA. TODAY Business Today Social Media Importance What is Social Media Social Media Platforms Facebook & Twitter Accounts.
Social Media Marketing: From Mystery to Mastery Part 1 Presented by Linnea Blair Advisors On Target May 26, 2011.
How to Write Twitter Messages That REALLY Sell! Author: Christine Dyer, Creator and Founder of BridalTweet.com This document contains proprietary information.
Social Media: Communicating Your Message November 8, 2010 > Tina Lambert, CAE | VSCPA Vice President of Member & Public Relations.
Adriana Iordan Web Marketing Manager / Avangate Social Networking Media How the software authors should use it?
Welcome Social Media Basics. Who: Three social chicks with a passion for engagement, collaboration and building relationships online and
Top 5 Facebook Tips Mark Smith Rosemary Turner. What is Facebook? Users create a personalised profile for themselves and then add people as friends to.
Social Networking – The Ways and Means Rosey Broderick May 2011.
TELLING YOUR STORY THROUGH SOCIAL MEDIA Karen Ackerman Director: mediastories.
Getting Your Message Across Presented by Duncan Craig Communications & Marketing Co-Ordinator.
Online Presence for SAIPs What’s Online Presence?
Social Media 101 How to use it for the benefit of Rotary! Created by: Marc Durocher
Growing Your Business with Social Media David Gerzof
Professional Networking Social Media. Session Overview Why online networking? Popular and useful Social Media What next?
July 30th – August 1st, 2013 McCormick Place, Chicago, IL Integrating Social Media at Live Events David Brull July 30,
New Media Presentation by Erin Vince. Basic Uses of New Media  Keep connections  Stay Informed  Market and Branding  Free advertising  Create a Following.
PRESENTATION BY BLESSING VAVA ONLINE JOURNALISM COURSE 10 JUNE UNIVERSITY OF WITWATERSRAND.
Web 2.0 for Businesses How You Can Use Social Media to Bring in Money & Promote Your Brand Kimberly L. Sanberg Director of Online Strategy, Ignitus presentation.
Digital Campaigning for Activists Sharing for change...
Creating an Online Professional Presence Using Social Media.
® Urban Planning DWG Wiki, Newsletters and Social Media Efforts and Plans Lynn Calder, GiStandards Copyright © 2015 Open Geospatial.
Online Marketing & Social Media for Voluntary Organisations Mike Hughes Microsoft Ireland
Media Relations in a Social Media World By Julie DeBardelaben Deputy Director of Public Affairs CAP National Headquarters.
ADVOCACY IN THE DIGITAL AGE FOOD INDUSTRY ASSOCIATION EXECUTIVES 87 TH ANNUAL CONVENTION PARK CITY, UTAH NOVEMBER 14, 2014 CASSANDRA WALKER PYE APCO WORLDWIDE.
Using LinkedIn to Build Business Presented by: Mandy Boyle SEO Manager.
Knowing Your Facebook From Your Flickr Dan O’ Neill – -
H OW T O G O S OCIAL In the Timeshare Industry. W HAT IS S OCIAL MEDIA ? “Social media describes the online technologies and practices that people use.
Twitter for Beginners. What is Social Media? : forms of electronic communication (as Web sites for social networking and microblogging) through which.
Social Media for Writers Presentation to Dorset Writers Network 10 th January 2015.
March 19, 2010 Social Media: It’s Not Just for Geeks Anymore.
1 Social Networking at School and Work John Bansavich, USF.
Social Media Getting Social in a Digital World. (And, why it matters to your business!)
OCLC Online Computer Library Center 1 Social Media and Advocacy.
Using Social Media for Fundraising and Communication with Supporters Lindsay Boyle – Communications & Research Coordinator Claire Chapman – Information.
Social Media: The Basics Teresa Marks School Community Oral Health Conference Friday, October 16, 2015.
Care Makers Social media presentation. Why? Care Maker Social Media 3230 Followers on Twitter 780 Followers on Facebook.
HAWAII CLEAN ENERGY INITIATIVE ONLINE PRESENCE Cover goes here.
Text Stephanie Ciccarelli Marketing on Social Networks.
Effective Communications Global Pilots’ Symposium Dublin, Ireland | 11 April 2013.
Online communication channels Project: Efficient Managers for Efficient Natura2000 Network Created by EUROPARC Federation The production of this presentation.
Social Media & Social Networking 101 Canadian Society of Safety Engineering (CSSE)
How Chapters Can use Social Media Mark Storace Sacramento Chapter March 2013.
Social Media—how really important is it? Creating a step-by-step plan for your business success. Facebook, YouTube, Twitter and LinkedIn Presented by All.
Using Twitter to Share What Keeps You Well: Virtual Asset Mapping Nancy Greig and Lesley Roome, Health and Social Care Alliance Scotland ( the ALLIANCE)
PROFESSIONALISM AND SOCIAL MEDIA Created by: Bedig Galladian.
13 Social Media and Networking. Introduction Social Media Types of Social Media Benefits and Challenges Measuring Social Media Performance.
Young Scot Engaging Young People with Health Information through Social Media Kirsten Urquhart, Information Services
5. Facebook pages for businesses 5. Page for film, Hold On Tight Facebook Help, “Pages allow real organizations, businesses, celebrities and brands to.
Professional Social Networking Career Advising Career Advising Southern Connecticut State University Southern Connecticut State University.
Aberdeen Networking Event Workshop
Career Advising Southern Connecticut State University
Why You Should Meet and Engage These Audiences Online?
Leveraging the Power of Likes, Hashtags & Shares
How to Use Social Networking to Help Job Seekers
Presentation transcript:

Digital & Social Media Awareness Session HSE Communications 5 th November 2015 #hsemasterclass

Global & Irish trends across digital & social media What are the benefits of social platforms? How can you use social media?

1 Global & Irish trends across digital & social media

So what is this thing called digital?

What Happens Online in 60 secs?

Social Media in Ireland % Of Population on Social Media Network Proportion of users that use the site network daily 59% 28% 23% 21% 19% 14% 67% 39% 15% 25% 47% 20%

What are the benefits of social platforms? 2

Why Social? Sharing content – knowledge and information Managing networks – connection with others

What does social allow you to do? No filter Listen & observe Engage directly Challenge misinformation Openess and transparency Credibility & trust Data

The HSE Social Footprint Almost 200K Fans 26K+ Twitter Followers 250K +Views in Facebook Accounts 10 Twitter Handles 1 You Tube Channel

HSE Digital & Social Summary 9.6m visitors since Jan top 200 followers reach 16 million Over 70% organic traffic from Google 65% mobile & tablet traffic Communication at scale quickly

3 How can you use social media?

Social Media Channels

Twitter in a nutshell Twitter is the ‘live news’ stream social media channel, with each update allowing for only 140 characters A tweet can contain text, a photo, a video or a link to another website Twitter is widely used by influencers – from celebrities to the media, politicians and organisations

Get the Lingo

– UK Twitter account for nurses to connect 41.3k followers Twitter bio: We believe that through connecting Nurses we can share information, ideas, knowledge & support in order to improve patient care

–talking about the great things about the NHS 50.6k followers Patient outcomes are influenced by expectations. Unjustified negative press not only damages the NHS, it causes real harm to real people. I will RT good news.

The Healthcare # Project Symplur.com is a website for all health related hashtags – it details tweet chats, conferences, diseases and what’s currently trending. what-it-offers-you-in-engagement-with- patients-and-communities/

Facebook in a nutshell “ If you want to connect with people and be part of their community, you need to go where the community is.” Ed Bennett, University of Maryland Medical Centre – A Facebook message can contain text, video, photos, links to other websites Facebook is a closed platform so you must be ‘friends’ with someone to see their content but you must review your security settings. Or you can like a brand page.

Get the Lingo

Quit Campaign

GP Visit Card Under 6 Launch Under 6 social Media Coverage –Daily Volume June – July 2015

Our Lady of Lourdes, Drogheda – Maternity Physio

Human Resources Division- Nurse Recruitment Campaign

Linkedin in a nutshell LinkedIn is an online social network for professionals. It's designed specifically for professional networking. You can find a job or someone can find you You can discover sales leads You can connect with colleagues & potential business partners

Get the Lingo

Linkedin Health Networks LinkedIn Groups are a great way for healthcare professionals to network and share industry knowledge. There are a number of Irish healthcare groups on LinkedIn: Connected Health Ireland A platform to discuss the emerging Connected Health area Mental Health Ireland Network Forum to learn, and share ideas about improving Irish Mental Health Services Occupational Health Ireland Forum to learn and share information and resources about occupational therapy Allied Health Professionals Ireland An environment to seek and give advice on all aspects of the work of allied health professionals in Ireland

Some final thoughts Decide your purpose and select the right tool Be authentic – be a human! Remember it’s a conversation – that means two way You are what you tweet....its all public Practice makes perfect – give it a try Be respectful – it’s the real world

Some food for thought….

Thank you! | youtube.com/HSEIreland Emma Finn - ie.linkedin.com/in/emmafinn81 Kirsten Connolly