Rhetoric Modes of Persuasion. Rhetoric Logos – An appeal to logic & reason Pathos – An appeal to emotion Ethos – An appeal to the character of the speaker.

Slides:

Advertisements

Similar presentations

What appeal are advertisers using to get you to buy their product?

Advertisements

Wednesday, October 23  Objective: I will understand the art of persuasion (rhetoric) by defining ethos, pathos and logos and identifying them in sample.

Argument: Ethos, Pathos, Logos

Rhetorical Appeals. Rhetoric The art of using words effectively and persuasively.

Rhetorical Devices: Ethos, Pathos, Logos

January 11 th, 2012 Choose a topic below and write a response You want to stay out an hour past your curfew. List at least three things you would tell.

Rhetorical Appeals. Pathos: an appeal to emotion.

The Art of Argumentation and Advertisement Ethos, Logos, and Pathos

Thomas Freeman WRIT 122.  There are three ways in which a person can argue their position. These ways consist of ethos, logos and pathos.  These different.

LEADERSHIP AND PERSUASIVENESS Analyzing Rhetoric during GE

Ethos, Pathos, & Logos The Art of Rhetoric

The Argumentative Appeals: Persuasive Appeals to Support Claims and Respond to Counterclaims/Counterargument s Delacruz 2014.

PERSUASIVE TECHNIQUES. THE 3 FORMS OF PERSUASION Persuasion has been around as long as mankind has existed. The ancient philosopher, Aristotle, had the.

Persuasive Speech.

RHETORICAL APPEALS The Art of Persuasion. LOGOS  Rhetorical appeal (persuasion) based on logic and reason. It makes sense. EX) We do not have enough.

Advertising 101 The Modes of Persuasion in Advertising.

PERSUASIVE ADVERTISING. Pathos Perhaps the most powerful tool in advertising, pathos is an appeal to the audience’s emotions. It can be used to create.

ETHOS AND ADVERTISING.  Much of the power of advertising comes not from LOGOS – a logical appeal to the quality of the product,  But from ETHOS, the.

What appeal are advertisers using to get you to buy their product?

Persuasive Appeals How do we persuade people to agree to, believe in, or buy what we want them to?

Persuasive Appeals How do we persuade people to agree to, believe in, or buy what we want them to?

Aristotle’s Three Ways to Persuade Logos Ethos Pathos.

Logos Ethos Pathos. Aristotle ( BCE ) is the most notable product of the educational program devised by Plato. Aristotle wrote on an amazing range.

Analyzing an Advertisement Persuasion Is All Around You!

Persuasive Rhetorical Appeals in Advertising. An appeal to emotion  An advertisement using PATHOS will attempt to evoke...

Bell Ringer: Where do you encounter advertising?

Ethos, Pathos, and Logos.

Understanding Rhetoric Ethos Logos Pathos. Aristotle and Rhetoric Rhetoric (n) - the art of speaking or writing effectively. According to Aristotle, rhetoric.

Rhetoric Modes of Persuasion. Rhetoric Logos – An appeal to logic & reason Pathos – An appeal to emotion Ethos – An appeal to the character of the speaker.

Aristotle’s PeRsuasive Audience appeals. ARISTOTLE In Rhetoric, Aristotle describes three main types of rhetoric: ethos, logos, and pathos. Rhetoric (n)

Ethos, Pathos, Logos Photo Essay Persuasion. Advertisements.

RHETORICAL APPEALS.  RHETORIC is the use of words to persuade, either in writing or speech.  Aristotle defined rhetoric as “the ability, in each particular.

Do Now: Intro to Advertising

Aristotle’s Appeals A triad of persuasion….

The Art of Persuasion.

Ethos, Pathos, Logos.

What appeal are advertisers using to get you to buy their product?

The Art of Rhetoric: Ethos, Logos, and Pathos.

Aristotle’s Three Ways to Persuade

Frederick Douglass and Author’s Purpose

Persuasive Techniques Notes

ETHOS AND ADVERTISING.

ETHOS AND ADVERTISING.

Aristotle’s Three Ways to Persuade

ETHOS AND ADVERTISING.

What appeal are advertisers using to get you to buy their product?

What appeal are advertisers using to get you to buy their product?

Persuasive Language Techniques

Rhetorical Appeals.

The Art of Rhetoric: Ethos, Logos, and Pathos.

The art of writing and speaking effectively and persuasively

Draw this diagram in your notes section

Keys to Convincing Others That You Are Right.

ETHOS AND ADVERTISING.

The art of writing and speaking effectively and persuasively

What appeal are advertisers using to get you to buy their product?

The art of writing and speaking effectively and persuasively

Rhetorical Appeals & The Art of Rhetoric.

Persuasive Appeals & The Art of Rhetoric.

PERSUASIVE TECHNIQUES IN ADVERTISING

Rhetorical Appeals ETHOS, PATHOS & LOGOS.

Ethos Ethos: Ethics To make the audience decide right or wrong about what is being presented To make the audience to accept the speaker as believable.

The art of writing and speaking effectively and persuasively

Ethos, Pathos, Logos, and more!

What appeal are advertisers using to get you to buy their product?

ETHOS AND ADVERTISING.

Ethos, Pathos, Logos.

Presentation transcript:

Rhetoric Modes of Persuasion

Rhetoric Logos – An appeal to logic & reason Pathos – An appeal to emotion Ethos – An appeal to the character of the speaker

Logos The New & Improved Designed with precision technology to deliver maximum results More cost effective & Less Labor intensive

Pathos The New & Improved With penguin saving technology Keeps penguins from gruesome and horrific dismemberment Use our product – Don’t Kill baby penguins

Ethos Designed by top engineers from Switzerland using German machining 9 out of 10 Experts Agree %100 Money Back Guarantee You trust experts, right?

Logos Acme Quality Products Anvils: - Built to last - High grade, durable steel - Guaranteed to crush roadrunners in a single blow *Money-back Satisfaction

Pathos Don’t leave a suffering bird! Inferior Pepco Anvils will only maim and injure, leaving your bird to suffer a gruesome death Buy Acme! Buy swift death!

Ethos For 153 years, Acme has been the leader in all-steel, quality anvils. Go with the trusted brand! I’m not just the Acme president, I’m also an Acme customer. When I need a dead bird, I need Acme! - Wile E. Coyote ACME CEO

Your Assignment Find an example of each - Ethos - Pathos - Logos Paste, tape, or staple to a piece of paper and briefly explain how it is an example of that mode of rhetoric. Turn in all 3 for a %100 as a test grade! Ethos This advertisement is an example of ethos because it is trying to imply that the product is somehow better because it’s “America’s best-selling truck line.” We’re supposed to believe the American people; therefore, we’re supposed to believe the ad.