Emerging Trends Can Help Grow Your Business

Cathi Hight, Kaizen Consultant President of Hight Performance Group Career Highlights: o National FastTrac® Entrepreneurship training programs for the Kauffman Foundation o VP of Operations for the Chamber of Commerce of Hawaii o Sales and Marketing Manager for Dean Foods (Meadow Gold Dairies division) o Sales and Marketing Manager for Dole Foods o Motorola University instructor for Cycle Time Reduction and Benchmarking © 2012 Hight Performance Group, Inc.2Emerging Trends Can Help Your Business Grow

Session Agenda It’s a Whole New World for Associations Trends Are All Around You Strategies to Succeed in the New Market Summary 3Emerging Trends Can Help Your Business Grow

It’s a Whole New World for Business © 2012 Hight Performance Group, Inc.4Emerging Trends Can Help Your Business Grow

Change is Constant © 2012 Hight Performance Group, Inc.5Emerging Trends Can Help Your Business Grow

Mega Trends Categories Social Political Economic Technological Trends Around Us Customer Competition Legal Geophysical 6Emerging Trends Can Help Your Business Grow© 2012 Hight Performance Group, Inc.

Trends Are Interdependent 7Emerging Trends Can Help Your Business Grow

Trends Impacting Us “Borderless Competition” Niche marketing Targeted, automated marketing (CRM) Red Carpet welcome Virtual operations “Blue ocean” strategies Mergers & Acquisitions 24/7 operations Bottom of Urban Pyramid (BOUP)) “The Global Economy” Global supply chains Global outsourcing ▲ Global entrepreneurs BRIC economic strength and the “Next 11’ nations ▲ Women-owned biz ▲ International trade missions & partners Global healthcare Cashless Knowledge economy “One Size Fits No One” Personalization Borderless shopping Instant gratification 365/7/24 expectation Educated buyers Gen Y income ▲ Boomers income▼ Limited loyalty Motivated by causes Referral marketing Recommerce (E-Bay) Dealer-Chic (groupon) “Generation of Digital Natives” Aging workforce Life expectancy ▲ Gen Y dominance Global migration ▲ Global talent shortage E-learning styles Gaps between haves and have-nots ▲ Social entrepreneurs ▲ Non-traditional households Time Poverty Social CustomerCompetitionEconomic 8Emerging Trends Can Help Your Business Grow© 2012 Hight Performance Group, Inc.

“Social Responsibility ” Green industries ‘Green’ practices Global consumption monitoring Ethical consumption Climate change Organic foods Sustainability Eco-iconic Being spaces/ brand spaces Smart environments “International PC” US influence ▼ Transparency (political and economic) ▲ Global governance Smart and cyber mobbing Internet activism Non-partisans ▲ Multi-Stakeholder Dialogues (ethnic) Social media driven Minority voter ▲ “Big Daddy Syndrome” Internet lawsuits Individual privacy ▼ Cyber crime (e.g., identify-theft) Litigation of int’l controversies ▲ Anti-biz laws ▲ Green laws ▲ Conflicting laws (local, regional, nat’l) Regulations▲ Corporate spying ▲ Litigious society “The Digital Society” Internet build out ▲ Social media explosion Virtual communities Cloud, open-source GPS-based marketing Cyberwar & terrorism Nanotechnology Energy development Artificial intelligence/ specialized robotics Mobile society Screen culture Personalized medicine DIY using the Internet TechnologyLegal Geophysical Political Trends Impacting Us 9Emerging Trends Can Help Your Business Grow© 2012 Hight Performance Group, Inc.

Re-engineer, innovate, niches, or DIE Consider how trends impact your customers and prospects Our Recommendations © 2012 Hight Performance Group, Inc. 10 Determine how you can serve them differently Emerging Trends Can Help Your Business Grow

© 2012 Hight Performance Group 11 Are You Ready for the New? Future of Being Relevant Future of Your Business Future Markets Emerging Trends Can Help Your Business Grow

Summary Mega trends shape our future –Recognize that change is inevitable –Identify global, national and regional trends that are changing and will change your community and impact your business –Leverage what you know, anticipate the unknown Begin with the end in mind –Use strategic thinking, ask Big Questions –Envision the future market –Spend 20% of your time designing the future (or you won’t have one!) 12Emerging Trends Can Help Your Business Grow

We Are Here for Your Success! Onsite staff training and Board retreats Consultation for special projects Membership development workbooks Cost-effective webinars and webinar recordings Conference presentations and workshops Check out our web site: Contact us at (720) or at 13Emerging Trends Can Help Your Business Grow