Advertising SS.4.FL.2.5 Explain that costs are things that a decision maker gives up; benefits are things that a decision maker gains. Make an informed.

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Presentation transcript:

Advertising SS.4.FL.2.5 Explain that costs are things that a decision maker gives up; benefits are things that a decision maker gains. Make an informed decision by comparing the costs and benefits of spending alternatives. SS.4.FL.2.6 Predict how people’s spending choices are influenced by prices as well as many other factors, including advertising, the spending choices of others, and peer pressure. Gr. 2 Financial Literacy

Grade 2 Financial Literacy SS.4.FL.3.2, SS.4.FL.2.7 What are advertisements and how do they influence your spending choices? Essential Question

Grade 2 Financial Literacy SS.4.FL.3.2, SS.4.FL.2.7 Are you familiar with the products associated with these brands? Today you are going to learn how advertising influences our spending choices. Source: Advertising Educational FoundationAdvertising Educational Foundation

Grade 2 Financial Literacy SS.4.FL.3.2, SS.4.FL.2.7 Everywhere you look, you see advertisements —not just on TV and online, but on buses, buildings, and scoreboards. Many ads target kids. Advertising is a tool used to get people to want to buy something.

Grade 2 Financial Literacy SS.4.FL.3.2, SS.4.FL.2.7 The average American child watches about four hours of television a day and sees more than 20,000 commercials each year, mostly for candies, snacks, sugary cereals and fast food. By the time children finish high school, they have spent nearly twice as many hours in front of the TV than in the classroom. Source: Advertising Educational FoundationAdvertising Educational Foundation

Grade 2 Financial Literacy SS.4.FL.3.2, SS.4.FL.2.7 Big brands want to make kids their loyal fans forever. Most grown ups continue purchasing the brands and products they used as children.

Grade 2 Financial Literacy SS.4.FL.3.2, SS.4.FL.2.7 Advertising gives people information to help them decide what to buy. Ads use persuasive language and many times mislead information. Ads sell products. That is way companies pay money to television networks And other companies to place or run their ads.

Grade 2 Financial Literacy SS.4.FL.3.2, SS.4.FL.2.7 Advertisers create their ads to persuade the target audience (you) to do, buy, or think something. They also put their ads where the target audience is likely to see them. Essential Question Ad in a womens magazine Billboard on a busy street

Grade 2 Financial Literacy SS.4.FL.3.2, SS.4.FL.2.7 Political ads try to convince you to vote for a certain candidate. How does this political ad try to persuade you to vote for Hillary Clinton? Essential Question

Grade 2 Financial Literacy SS.4.FL.3.2, SS.4.FL.2.7 Ads often exaggerate their results to make you believe their product or service is better than others.

Grade 2 Financial Literacy SS.4.FL.3.2, SS.4.FL.2.7 What does the ad want you to think?

Grade 2 Financial Literacy SS.4.FL.3.2, SS.4.FL.2.7 Thinking about these questions will help you better understand advertising…and become smarter consumers! 1.Who is responsible for the ad? 2.What is the ad actually saying? 3.What does the ad want you to buy, do, or think? Who is responsible for the ad? What is the ad actually saying? What does the ad want you to buy, do, or think?

Grade 2 Financial Literacy SS.4.FL.3.2, SS.4.FL.2.7 Now its your turn to be an advertising sleuth! You will be assigned an advertisement to analyze by answering the three questions below. Be prepared to share with your classmates. 1.Who is responsible for the ad? 2.What is the ad actually saying? 3.What does the ad want you to buy, do, or think?

Sources Grade 2 Financial Literacy SS.4.FL.5.1, SS.4.FL.5.2 Lesson Adapted from: Admongo.gov Lesson Adapted from: Kids and Advertising Blog