Increase Your Store Traffic With In-Store Events By George Hines – President of George’s Music

Customer Traffic Turn it around with In-Store Events

Give Them a Reason Improve Customer Relations

Permission Marketing

Improved Store Atmosphere

How Do I Get Started? Identify Able and Willing Presenters Choose Event Topic Promote the Event Conduct the Event Measure Effectiveness Retool and Repeat

Identify Able and Willing Employees

Choose Your Topic Blues Classes Ukulele In the Style of… Recording Classes In-Store Performances – Artists, Teachers, etc Product Line Demonstrations

Promote the Event

Conduct the Event Prepare an outline Set up event area Special product presentations Cross promote your other initiatives Gather information from attendees – address –Event feedback Make it fun!!

The BLUES is KING

Product Specific

Measure Results

Rinse and Repeat!