M ARY L OU R OBERTS February 2009 STRATEGY AND BUYER BEHAVIOR A Quick Review.

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Presentation transcript:

M ARY L OU R OBERTS February 2009 STRATEGY AND BUYER BEHAVIOR A Quick Review

M ARY L OU R OBERTS February 2009 ORGANIZATIONAL USE OF SOCIAL MEDIA

M ARY L OU R OBERTS February 2009 REASONS FOR USE OF SOCIAL MEDIA Encourage (don’t force) Participation Must be Managed! Wikis Work Better Internally What Tools Work Equally Well/ Internal vs. External

M ARY L OU R OBERTS February 2009 MARKETING AS CONVERSATION

M ARY L OU R OBERTS February 2009 MEDIA ARE THE NEW CREATIVE

M ARY L OU R OBERTS February 2009 DISTRIBUTION IS THE ISSUE

M ARY L OU R OBERTS February 2009 THE MORE VISIBILITY THE BETTER!

M ARY L OU R OBERTS February 2009 MARKETING + MATH = TARGETING

M ARY L OU R OBERTS February 2009 GAP IN SPENDING-SOCIAL vs. TRADITIONAL JANUARY 29, 2009 JANUARY 22, 2009

M ARY L OU R OBERTS February 2009 IS YOUR ORG. DIGITALLY SAVVY?

M ARY L OU R OBERTS February 2009 THE NETWORK EFFECT

M ARY L OU R OBERTS February 2009 BRIEF REVIEW OF LAST WEEK’S READINGS

M ARY L OU R OBERTS February 2009 RAZORFISH FEED REPORT Distribution of Content “Behavior Trumps Demographics Online” Importance of Search and Peer Ratings Use of Mobile – B2B and B2C Design Experiences, Not Sites Micro Interactions Games and Game-Like Experiences

M ARY L OU R OBERTS February 2009 THE NEW INFLUENCERS Who Are the New Influencers? How Do We Locate/Identify Them? How Do We Engage Them in Our Brand/Cause?

M ARY L OU R OBERTS February 2009 WHAT DOES IT TAKE TO CREATE A DIGITALLY-SAVVY ORGANIZATION??? DISCUSSION WHAT ARE THE 3 MOST IMPORTANT CHARACTERISTICS OF A DIGITALLY-SAVVY ORGANIZATION?