talks! Social Media Listening Dashboard April 22, 2010 Audio is only available by calling this number: Conference Call: ; Access Code: Sponsored by

Social Media Listening Dashboard Conference Call: Access Code: Using ReadyTalk Chat & raise hand Mute = *6, Unmute = *7 If you lose your internet connection, reconnect using the link ed to you. If you lose your phone connection, re-dial the phone number and re-join. ReadyTalk support:

Social Media Listening Dashboard Conference Call: Access Code: You are being recorded… Streaming into Second Life This seminar will be available on the TechSoup website along with past webinar presentations: – You will receive a link to this presentation, material and links. After the webinar, you can ask follow-up questions in the Virtual Community Forum: – Twitter hashtags: #techsoup

talks! Social Media Listening Dashboard Sponsored by Presenters: Amy Sample Ward, Allen Gunn

Social Media Listening Dashboard Conference Call: Access Code: Today’s Speakers Allen Gunn Facilitating: Kami Griffiths, TechSoup Assisting with chat questions: Becky Wiegand Amy Sample Ward

Social Media Listening Dashboard Conference Call: Access Code: Agenda 1.Why is listening important 2.How can I get started 3.What do I do now that I'm listening 4.Questions and Sharing

Social Media Listening Dashboard Conference Call: Access Code: Why Is Listening Important? Flickr: Ky Olsen

Social Media Listening Dashboard Conference Call: Access Code: Why Is Listening Important? Flickr: Laszlo photo What are people saying already? Is your work relevant? Are your services relevant? What information is needed?

Social Media Listening Dashboard Conference Call: Access Code: What Does Listening Mean? Flickr: Gene Hunt

Social Media Listening Dashboard Conference Call: Access Code: What Doesn’t Listening Mean? Flickr: Jason Gulledge

Social Media Listening Dashboard Conference Call: Access Code: How Can Groups Benefit? Listening lets you respond rapidly –Respond to comments and mentions Know who's with you and against –Work with them to build relationships Research your resonance –Test which messages propagate Gain strategic advantage –Monitor “all sides”, shape messaging

Social Media Listening Dashboard Conference Call: Access Code: How Can I Get Started? Google Alerts RSS Netvibes Analytics & more Flickr: tanakawho

Social Media Listening Dashboard Conference Call: Access Code: How Can I Get Started: Alerts

Social Media Listening Dashboard Conference Call: Access Code: How Can I Get Started: RSS

Social Media Listening Dashboard Conference Call: Access Code: How Can I Get Started: RSS

Social Media Listening Dashboard Conference Call: Access Code: How Can I Get Started: Netvibes

Social Media Listening Dashboard Conference Call: Access Code: How Can I Get Started: Netvibes

Social Media Listening Dashboard Conference Call: Access Code: How Can I Get Started: Analytics

Social Media Listening Dashboard Conference Call: Access Code: How Can I Get Started: Other Tools Goodbyebuddy Tweetscan Social Mention Radian6 Biz 360

Social Media Listening Dashboard Conference Call: Access Code: Managing Social Media Processes Follow Best Practices –Know the conventions, be consistent Coordinate your online channels with a Publishing Matrix –Get the most out of each content event –“Mulch” your content Plan your narrative arc with Messaging Calendars

Social Media Listening Dashboard Conference Call: Access Code: Managing Social Media Processes Best Practices to support listening –Define and consistently use a #hashtag for your org, possibly for program areas –Be consistent: Ideally same domain name, Twitter name, Facebook name, hashtag aspirationtech.org facebook.com/aspirationtech #aspirationtech

Social Media Listening Dashboard Conference Call: Access Code: Process Essential: URL Shorteners Social networks require short URLs is an excellent servicehttp://bit.ly –Convert to Critical: Bit.ly provides analytics –Who clicks, how many, when and where Then Tweet with trackable impunity –“ Doing webinar w/ #techsoup

Social Media Listening Dashboard Conference Call: Access Code: Publishing Matrix Organizational Questions –Do you think intentionally about the different types of content you publish? Press releases, newsletters, events, blog post... –Do you have an integrated way for deciding which messages go to which online channels? e.g. What's tweet-worthy, what is “just” web content?

Social Media Listening Dashboard Conference Call: Access Code: Publishing Matrix Build a publishing matrix –Each row is a type of content Press release, newsletter, event, blog post –Each column is an online channel Web site, list, blog, Facebook, Twitter –For each type of content, which channels do you use? –Aspiration Example

Social Media Listening Dashboard Conference Call: Access Code: Publishing Matrix

Social Media Listening Dashboard Conference Call: Access Code: Messaging Calendar Too many organizations have anemic planning horizons for messaging Online success lies in planning out narrative arcs Follow the time-honored triple: –Tell 'em you're gonna tell 'em –Tell 'em –Tell 'em you told 'em

Social Media Listening Dashboard Conference Call: Access Code: Messaging Calendar Pick a primary channel –e.g. Plan out the goal of each message –Education, feedback, action, support Design each message –Subject line, ask, narrative outline Use publishing matrix to support core messaging strategy

Social Media Listening Dashboard Conference Call: Access Code: What Do I Do Now? Set up a simple dashboard –Netvibes is a great place to start Track basic things –Google alerts for org name, etc –Twitter searches for hashtag Watch what comes back –Add more listening widgets –Focus energy where there's action

Social Media Listening Dashboard Conference Call: Access Code: What Do I Do Now? Once listening dashboard is in place –Plan out your messaging, start simple Periodic e-newsletters Web updates –Use publishing matrix to weave in more Tweet about “traditional” content Use social media to drive traffic to site Capture contact info, engage Lather, Rinse, Repeat

Social Media Listening Dashboard Conference Call: Access Code: Listening To Improve Work: Internally From crossed wires to working seamlessly. Flickr: farleyj and quapan

Social Media Listening Dashboard Conference Call: Access Code: Listening to improve work externally Use your listening dashboard to build: –Relationships: Thank people who retweet and otherwise propagate –Audiences: Find out where your messages resonate and engage –Appreciation: Mention others, and give heads up to others when mentioned –Intuition: Listening makes you smarter as an organization

talks! Questions? Submit your questions using the chat box.

Social Media Listening Dashboard Conference Call: Access Code: Continue the Discussion… Additional questions can be answered by posting in the Virtual Community Forum: –

Social Media Listening Dashboard Conference Call: Access Code: Get the Most Out of TechSoup At TechSoup, you’ll find a range of technology services to help your nonprofit: – Read helpful articles in our Learning Center – Request donated software, hardware, and online services – Join our community forums to learn from your colleagues – Browse upcoming events and conferences

Social Media Listening Dashboard Conference Call: Access Code: Upcoming Webinars Winning Campaigns with Powerful Collateral –Thursday, April 29, 11 a.m. Pacific time

Social Media Listening Dashboard Conference Call: Access Code: Thank you to our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: pages.readytalk.com/techsoup.html

talks! Thank you! Please complete the post event survey! Kami Griffiths,