Health and Well Being Board Meeting 9 th July 2015 Veronica Reynolds © 2015 Intelligent Health

“Physical inactivity is the fourth leading cause of death worldwide. © 2014 Intelligent Health

In the UK 17% of deaths are caused by inactivity © 2015 Intelligent Health

Attributable fractions (%) for all-cause deaths in (3333 deaths) men and (491 deaths) women in the Aerobics Center Longitudinal Study. Blair S N Br J Sports Med 2009;43:1-2

Impact that inactivity has on mortality, cancer, diabetes and stroke in Waveney © 2015 Intelligent Health Waveney DistrictTotal Cases Cases attributable to inactivity Costs attributable to inactivity (£) Deaths CHD233111,158,320 Breast Cancer ,730 Colo-Rectal Cancer ,628 Diabetes , 241 Stroke 242,539 Total 2,065,458 Table 3 impact that inactivity has on mortality, cancer, diabetes and stroke in Waveney

Beat the Street Is Measurable Develops Partnerships Enhances Communities © 2015 Intelligent Health

Beat the Street has moved physical activity from a venue based strategy © 2015 Intelligent Health/NHS London

…. to a community based activity where activity happens everywhere © 2015 Intelligent Health/NHS London

In fact we got lots of people becoming activity leaders themselves © 2015 Intelligent Health

…and so transforming the streetscape into an activity centre © 2013 Intelligent Health Work GP School Street Park Sport Home

….we use gameification © 2015 Intelligent Health/NHS London

© 2014 Intelligent Health ….and fun

…..to attract 12% of those elderly with long term conditions

Motivation ….. Habits European Journal of Social Psychology Volume 40, Issue 6, Volume 40, Issue 6, pages 998–1009, October 2010

Days in the past week of 30 minutes or more of physical activity (Reading) © 2015 Intelligent Health 3 months after BTS 53% of participants met activity guidelines

Changes in % of population reaching 150 minutes a week. © 2015 Intelligent Health

Bringing communities together

Beat the Street in Lowestoft Funded through Public Health Suffolk County Council – ‘Inspiring Suffolk to be England’s most active county’ In partnership with Gt Yarmouth and Waveney CCG, Lowestoft Rising And Sentinel Leisure Runs from 22 nd June – 21 st July Aim to walk around the world as many times as possible via the most Easterly points on each continent Every school signed up Aim to involve 25% of the population

KPIs for Lowestoft BTS © 2015 Intelligent Health Total Population Total Adult population Inactive Adults Total Child Population Inactive Children Total adults to engage with BTS Lifting 18% of adults out of Inactivity Lowestoft 58,58650, (29.86%) 7,6165,331 (70.00%) 7,645 (15%) 1,376

101 Beat Boxes

Beat the Street Lowestoft so far… © 2015 Intelligent Health Week 2 Stats Number of users11567 Total number of unregistered users 7142 Total miles walked75812 Number of teams28 Team with highest points Pakefield Primary School Team with highest average points Corton C of E Primary School

NICE ROI model for BTS (2 yrs) © 2015 Intelligent Health All calculations are based on a two year ROI Number of QALYS created For Every £1 spent the return for Health For Every £1 spent the return for productivity For Every £1 spent the return for transport Net value HEALTH (including healthcare cost savings and the value of health gains) Total Benefits for Productivity Total Benefits for Transport Lowestoft67£25£16£6.25£1,295,800£818,994£284,556

Thank You