Developing an oro-motor app – can it be that difficult? Claire Mitchell Acknowledgements: Siân Davies, East Lancashire Hospitals Trust Emma Woods, The.

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Presentation transcript:

Developing an oro-motor app – can it be that difficult? Claire Mitchell Acknowledgements: Siân Davies, East Lancashire Hospitals Trust Emma Woods, The University of Manchester Intellectual Property Company

Why develop an app? Why develop an app? How to develop an app? How to develop an app? Embracing marketing Embracing marketing Is there a future for SLT apps? Is there a future for SLT apps?

Why develop an app? Current trends in 2012 Current trends in 2012 Unmet need for oro-motor Unmet need for oro-motor exercises - what do we offer now?

Motor learning principles (Schmidt 1991, Yorkston et al. 1999) Motor learning principles (Schmidt 1991, Yorkston et al. 1999) Clear, simple instructions & demonstration Clear, simple instructions & demonstration High repetition High repetition Immediate & frequent feedback Immediate & frequent feedback Participant appraisal Participant appraisal Is current practice good enough?

Professional image of SLT in 2012 Professional image of SLT in 2012 (RCSLT Clinical Guidelines, 2005) (RCSLT Clinical Guidelines, 2005) Motivation & compliance? Motivation & compliance? Technology Technology Portability of iPads/iPhones Portability of iPads/iPhones Social acceptability of Social acceptability of new technology

So why an app? Use of videos to demonstrate exercises Use of videos to demonstrate exercises Tailored programme to individuals needs Tailored programme to individuals needs Alarm reminder feature Alarm reminder feature Immediate visual and audio feedback Immediate visual and audio feedback Features; performance rating & quality of Features; performance rating & quality of life assessment apps quick & less complex to develop apps quick & less complex to develop

Developing an app as a clinician? Easy journey? Easy journey? Time resource Time resource Fast moving market Fast moving market Cost – need funding Cost – need funding Technical support Technical support Small untested market – returns on investment Small untested market – returns on investment Development of business skills Development of business skills Is it worth it?... Is it worth it?...

Developing an app is not enough: Marketing! ‘people don’t know what they want until you show it to them’, Steve Jobs (1998) How do people know about or know they want this app? How do people know about or know they want this app? Will patients discover this app without SLT? Will patients discover this app without SLT? Technologically knowledgeable market? Technologically knowledgeable market? Budget restraints Budget restraints Longevity of products – early adopters Longevity of products – early adopters

The fun bit! The fun bit! Thinking of a name Thinking of a name Helping design the logo Helping design the logo

Website Website Search Engine Optimisation Search Engine Optimisation Embracing social media Embracing social media

The future of speech & language therapy apps Unmet need Unmet need Improve quality of patient care? Improve quality of patient care? Will apps support SLT intervention? Will apps support SLT intervention? Not an easy journey but SLT input in design essential Not an easy journey but SLT input in design essential As a forward thinking, dynamic profession we should continue to embrace technology to improve quality of provision of service where appropriate

References Schmidt, R. A., 1991, Motor Learning and Performance: From Principles to Practice (Champaign, IL: Human Kinetics). Schmidt, R. A., 1991, Motor Learning and Performance: From Principles to Practice (Champaign, IL: Human Kinetics). Yorkston, K. M., Beukleman, D., Strand, E. and Bell, K R., 1999, Management of Motor Speech disorders in Children and Adults (Austin, TX: Pro-Ed). Yorkston, K. M., Beukleman, D., Strand, E. and Bell, K R., 1999, Management of Motor Speech disorders in Children and Adults (Austin, TX: Pro-Ed). Royal College of Speech & Language Therapists, 2005, RCSLT Clinical Guidelines. Royal College of Speech & Language Therapists, 2005, RCSLT Clinical Guidelines.