THE MEDIUM IS THE MESSAGE Introducing TARUWA Convergence of the African Diaspora 16 January New York Taruwa Bridging the Multicultural Gap. CONTACT US 132E 43rd St Ste 330 New York Phone: © 2014 Taruwa- All Rights Reserved.

Taruwa Bridging the Multicultural Gap. CONTACT US 132E 43rd St Ste 330 New York Phone: About Taruwa 02 Origin Meaning of TARUWA: Convergence or gathering of great minds © 2014 Taruwa- All Rights Reserved Concept of TARUWA Taruwa is like a dividers which holds its core firmly and simultaneously reaches out in PRECISION symbolizing CONJUNCTION. Our Philosophy is to create SOCIAL IMPACT Taruwa is a word used mainly by the HAUSA tribe. Hausa is a Chadic language branch of the Afro-Asiatic spoken by over 52 million people Globally. Hausa is one of Africa's largest spoken languages. Prominent news outlets such as BBC, RadioFrance, China Radio, Voice of Russia, VOA, Deutche Wells and IRIB broadcast in HAUSA.

Brand Learn>Think>Create Social Reward Innovation Taruwa Bridging the Multicultural Gap. CONTACT US 132E 43rd St Ste 330 New York Phone: Our Philosophy 03 © 2014 Taruwa- All Rights Reserved Taruwa

Taruwa Bridging the Multicultural Gap. CONTACT US 132E 43rd St Ste 330 New York Phone: The Idea and Concept of Taruwa 04 © 2014 Taruwa- All Rights Reserved The Convergence: Web Participation and Live Audience Taruwa: The Convergence of Ideas is a speaking forum where individuals Express and experience through transformative stories from various Industry icons, intellectual curious inventors and global leaders. This process fosters the promotion of CROSSCULTURAL phenomenon as it relates to the African Diaspora. Taruwa brings together the best of the world's greatest thinkers, motivators and creators who have challenged conventional methods.

Taruwa Bridging the Multicultural Gap. CONTACT US 132E 43rd St Ste 330 New York Phone: TARUWA OBJECTIVES 05 © 2014 Taruwa- All Rights Reserved On Taruwa.com, which is represented by our online web and App platforms, we will distribute video content of speakers and fascinating thinkers for free and make it available to other social media outlets via licenced content exchange programs Our desire is to foster knowledge-based ideas that will create a powerful cross-cultural and phenomenonal solutions to the biggest challenges we face as humans Taruwa will promote non-Africans to share and speak about their Cross-cultural influence We will share collections of Ideas not only to spark global conversation but to Change the world.

Taruwa Bridging the Multicultural Gap. CONTACT US 132E 43rd St Ste 330 New York Phone: CROSS-CULTURAL INFLUENCE 06 © 2014 Taruwa- All Rights Reserved In case you are wondering why I am I being used for this presentation, I am pleased to tell you not all African Descents are Black.

Taruwa Bridging the Multicultural Gap. CONTACT US 132E 43rd St Ste 330 New York Phone: Our Goal 07 © 2014 Taruwa- All Rights Reserved Culture To provide a cross-cultural platform for the smartest thinkers and greatest visionaries to contribute to the growth of the next generation by: - Positively altering the thought process - Positively reshaping attitude and world view Mass media Three components will push the Taruwa concept towards effective marketing penetration: Technology

Taruwa Bridging the Multicultural Gap. CONTACT US 132E 43rd St Ste 330 New York Phone: Concept Drive 08 © 2014 Taruwa- All Rights Reserved Advertising: Print Platform, APP Platform, Video Platform SPONSORSHIP: Events, Website sponsoring & Show sponsorships SUBSCRIPTION: 3-Dimension Print, APP and Video

Taruwa Bridging the Multicultural Gap. CONTACT US 132E 43rd St Ste 330 New York Phone: Having Only the Best Hands On Board. 9 © 2014 Taruwa- All Rights Reserved Purpose Driven Values Experience Social impact Creativity Innovation

Taruwa Bridging the Multicultural Gap. CONTACT US 132E 43rd St Ste 330 New York Phone: Our Audience 10 © 2014 Taruwa- All Rights Reserved The target audience represents a unique demographic with vast interests about today's world. More people are embracing a CROSSCULTURAL perspective and are no longer adopting a one-dimensional identity. They crave historical heritage and social change. Taruwa: We have a ready-made market niche within the African Diaspora and 100 million Facebook users that will log on during the event broadcast.

Taruwa Bridging the Multicultural Gap. CONTACT US 132E 43rd St Ste 330 New York Phone: The Key Questions Taruwa addresses 11 © 2014 Taruwa- All Rights Reserved WHY WHAT WHERE HOW TARUWA? Is TARUWA trying to achieve? Will TARUWA be in 5yrs? Will TARUWA get there? It Benefits society Meet human needs Impact many Lives Via Strategic partnerships TARUWA is set to challenge conventional wisdom in a way that is SOCIALLY CONSCIOUS.

Taruwa Bridging the Multicultural Gap. CONTACT US 132E 43rd St Ste 330 New York Phone: Our Request: 12 © 2014 Taruwa- All Rights Reserved AWARD & EVENTS CONVERGENCE MAGAZINE &APP DEV. VIDEO EXCHANGE CONTENT EXCHANGE VIDEO EXCHANGE COMMERCE SOCIAL REWARD ADVERTISING SPONSORSHIP SUBSCRIPTION ADVERTISING SPONSORSHIP ADVERTISING

Taruwa Bridging the Multicultural Gap. CONTACT US 132E 43rd St Ste 330 New York Phone: Idea is the key, Participation is the way ! 13 © 2014 Taruwa- All Rights Reserved Magazine App Convergence Award & Event Visibility Collaboration Control

Taruwa Bridging the Multicultural Gap. CONTACT US 132E 43rd St Ste 330 New York Phone: Sponsorship Value 14 © 2014 Taruwa- All Rights Reserved Launching Increase Growth Socially Responsible Effective Marketing Community and Cultural Promotion Increase Consistent Brand awareness & Recognition Marketing Campaign Increase Profitability

Taruwa Bridging the Multicultural Gap. CONTACT US 132E 43rd St Ste 330 New York Phone: Understanding Consumer Behavior 15 © 2014 Taruwa- All Rights Reserved Feeling Communications Desires: Media & Entertainment speak to core human desires such as the comfort of a tale well told. Needs: Ability to communicate is one of the most fundamental needs of most organisms, especially humans. Trigger: Culture and identity is a major trigger and core of human interest as well as interaction. Sense: Sense of belonging supersedes others. DESIRES NEEDS TRIGGER SENSE

Taruwa Bridging the Multicultural Gap. CONTACT US 132E 43rd St Ste 330 New York Phone: Case Study (Nielsen) 16 © 2014 Taruwa- All Rights Reserved PROJECT REACH & FREQUENCY REACH & FREQUENCY are a major challenge for advertising agencies and corporations. We possess a SOLUTION.

Taruwa Bridging the Multicultural Gap. CONTACT US 132E 43rd St Ste 330 New York Phone: Happy Interactive Concept 17 © 2014 Taruwa- All Rights Reserved

Taruwa Bridging the Multicultural Gap. CONTACT US 132E 43rd St Ste 330 New York Phone: © 2014 Taruwa- All Rights Reserved Thank You ! The MEDIUM is the Message