Asr ALLIANCE OF INDEPENDENT TRAVEL TRADERS - GERMANY E.V.

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Presentation transcript:

asr ALLIANCE OF INDEPENDENT TRAVEL TRADERS - GERMANY E.V.

Structure of asr founded in 1976 as „Arbeitskreis selbstständiger Reisebüros“ (working group of independent travel agencies) 3000 members incl. associated members Tour Operators Travel Agencies Tourism Companies President, Management board, committees and head office Berlin

Tasks of asr dialogue and representation of members interests at national policy level lobbying for members in branch relevant disputes competent consulting and innovative service offers strategic co-operation with different organizations

Projects 2008 Image campaign for members, specially tour operators ITB 2008 – joint representation International conference „Sustainable Tourism“ „B2B travel mart – Frankfurt a.M.“ during VIVA TOURISTIKA & Caravaning 2008 The Green Travel Bridge - Sustainable Tourism Project in co-operation with GTZ „ToNi – Tourism network lower saxony - Germany“

asr4you.de

1.the right travel information at the right time 2. versatile range of sustainable tourism services – integrated into „mainstream“ 3. individual and accredited quality products 4. sophisticated & systematic information for customer 5. innovative information- and booking platform 6. door opener to a world wide tourism network 7. e-learning platform for all stakeholders asr4you.de

Objectives ► offering an effective and innovative B2B platform for SME`s ► creation of a strong B2C brand to sell individual tourism products

Supply chain – main stream Well known Tour OperatorTravel Agency The Green Travel Bridge Consumer

Critical area of the Supply chain – barrier for SME`s Tour OperatorTravel Agency ! ! Consumer

Aims “ All stakeholders in the value chain are qualified to successfully market & sell sustainable tourism products from Latin America in Germany ”

Clear definition of sustainable tourism products for point of sale – baseline criteria UNEP Quality “Sellability” Database for sustainable tourism products Qualifying in sustainable tourism Inbound agencies tour operators travel agencies Integration of sustainable tourism products into mainstream To do‘s

Your participation ► Through the Rainforest Alliance as local partner to help identify sustainable tourism suppliers (via the Sustainable Tourism Certification Network of the Americas and other partners) ► Fulfilment of sustainability & quality criteria is a priority

Thank you for your attention!