Love My Credit Union Rewards Invest In America Program Bundle Overview

2 The Love My Credit Union Rewards Invest In America program bundle offers credit union members great discounts from trusted America companies including GM, Credit Union Auto Club, DIRECTV, TurboTax, and Allied Moving Services. As a GM Premium level participant, your credit union will receive instant auto loan leads when your members request a GM Authorization Number for the discount. In addition to the great discounts for your members, your credit union is also eligible to receive marketing reimbursements from the Credit Union Auto Club program. The program can help your credit union improve membership value and your bottom line by linking the exclusive discounts to your core products and services. Overview

GM 3 Credit Union Benefits Employee Pricing for credit union employees that own a non-GM make vehicle Loan links on GM microsite Custom inserts and take ones Custom size web banners FREE marketing materials for statement mailings, newsletters, website and lobby distribution, and more Weekly summary of member activity Plus, Real-Time Loan Leads! Credit Union Member Discount Credit union members can purchase NEW Chevrolet, Buick and GMC vehicles at a discount, which is a percentage based discounted price. The Credit Union Member Discount from GM can be combined with most current incentives to save even more. Fixed price, non-negotiable Not compatible with subvented rate financing Loan Link Credit unions can now easily provide their loan link to Love My Credit Union Rewards Easy access to your loan app or loan page Drive more auto loans

Credit Union Member Discount Roadside assistance program created exclusively for credit union members. Provides unparalleled service at a great value to assist members with roadside emergencies. Members are covered in any non- commercial vehicle they travel Professional customer service team 24/7/ mile tow radius Lockout/Flat Tire/Out of Fuel Assistance Plans start at $47.00 per year / $91.00 for a family plan up to 6 people Credit Union Benefits Great link to auto loans Promote the added-value of membership Use as a promotional tool to drive auto loans, new membership, or employee rewards Discounted pricing offered to credit unions when using as a promotional tool FREE marketing materials to promote the program Marketing reimbursements Individual Plan = $5.00 Individual +1 = $6.00 Family plan up to 4 = $7.00 Family plan up to 5 = $8.00 Family plan up to 6 = $9.00 Credit Union Auto Club

Credit Union Member Discount Promoter Level $5 off the Federal Deluxe Edition $10 off the Federal Premier Edition $15 off the Federal Home and Business Edition Participation in the “$25,000 Giveaway” Sweepstakes Participant Level $5 off the Federal Deluxe Edition TurboTax Credit Union Benefits Build member loyalty and retention Capture tax refund direct deposits and investments from members using TurboTax via the credit union microsite Opportunity to increase loans used with refunds, IRA investments, also increase in loans used to pay taxes FREE marketing materials for statement mailings, newsletters, website and lobby distribution, and more Co-branded microsite Cross-sell products and services on tax pages Members visit the tax page 5-6 times during the tax process 3% click through rate

Members can save $160 on new DIRECTV service $10 off monthly service for the first 12 months $40 rebate from the Love My Credit Union Rewards Program Credit union members can save up to 60% on out-of-state and/or local moving and storage needs. DIRECTV and Allied Moving Benefits Credit Union Member Discounts:

Marketing Requirements Quarterly member communication – Complete at least one member communications each quarter for four quarters, annually. The TurboTax program must be marketed in Q1 only in addition to the marketing requirements for the Invest in America bundle program. Please see the TurboTax marketing requirements. Member Quarterly Communication Tactics  Quarterly paper statement inserts or e-statement onsert, must reach at least 95% of members. (Text only statement messaging is not acceptable to meet requirement).  Direct mail promotion to at least 75% of members.  Quarterly newsletter article and/or ad, must reach at least 95% of members.  marketing message – can be used to fulfill one quarterly requirement if credit union will to at least 50% of members. If credit union will to 75% or more members, this tactic can be used multiple times.  Program banner and URL link on home banking/online banking pages for at least one quarter. Can only be used to fulfill one quarterly marketing requirement. This option is in addition to the web banner requirement. 7

Marketing Requirements Website Promotion – Multi-partner banner placed on credit union website, preferably home page, within 30 days of enrollment and continuously thereafter. Lobby Promotion – Place program lobby materials (paper or digital) in all credit union lobbies within 30 days of enrollment and continuously thereafter. Employee and SEG Communication – Include program information in human resources new hire and employee group packets within 60 days of enrollment and ongoing thereafter. 8

TurboTax Marketing Requirements 9 Promoter Level Marketing Requirements – January 1st through April 15th The communications items listed below must be completed during the program period of January 1st through April 15th as indicated. Logos and program discount information must be included in each communication. CUSG provides FREE turnkey marketing materials to your credit union to help to promote the program to your members and optimize your results. TurboTax program banner placed on credit union website home page above-the-fold during the period of January 1st through April 15 th −Required dates of January 10th – February 20th and again March 23rd – April 15th TurboTax program banner or text link placed on the online banking/home banking pages, above-the- fold, during the period of January 1st through April 15 th −Required dates of January 10th – February 20th and again March 23rd – April 15th Communication – Two dedicated TurboTax messages sent to members on the below specified dates − #1 – January 22 nd − #2 – February 5 th Implement tax “keywords” into credit union site search function which direct members to the TurboTax banner or link on inner pages of credit union website −Tax keywords available to credit union as part of marketing materials provided by CUSG Sweepstakes messaging on statement insert, e-statement, onsert or newsletter article on or before 2/9/15

TurboTax Marketing Requirements 10 Participant Level Marketing Requirements – January 1st through April 15th The communications items listed below must be completed during the program period of January 1st through April 15th as indicated. Logos and program discount information must be included in each communication. CUSG provides FREE turnkey marketing materials to your credit union to help to promote the program to your members and optimize your results. TurboTax program banner placed on credit union website home page above-the-fold during the period of January 1 st through April 15 th −Required dates of January 10th – February 20th and again March 23rd – April 15th TurboTax program banner or text link placed on the online banking/home banking pages, above-the-fold, during the period of January 1 st through April 15 th −Required dates of January 10th – February 20th and again March 23rd – April 15th Additional banner location suggestions: Tax center page IRA page Member discount or member benefits page

Additional Marketing Suggestions Additional banner location suggestions  GM and Credit Union Auto Club Loan page Rates page Member discount page Member benefits page Insurance page  DIRECTV Member discount page Member benefits page Home equity loan page Home mortgage page Home banking page Additional Communication Tactics  Utilize social media to enhance quarterly marketing requirement i.e. Facebook, Twitter, Blog, mobile app marketing 11

Marketing Reimbursements Credit Union Auto Club – Credit union is eligible to receive $5.00-$9.00 for each membership purchased Individual plan – $5.00 marketing reimbursement Individual +1 plan – $6.00 marketing reimbursement Family up to 4 plan – $7.00 marketing reimbursement Family up to 5 plan – $8.00 marketing reimbursement Family up to 6 plan – $9.00 marketing reimbursement 12

Marketing Materials CUSG provides FREE marketing materials and marketing support to all enrolled credit unions Marketing materials include – Website banners – Lobby materials Paper and digital – Statement inserts – messaging – eStatement,onserts and messaging – Newsletter messaging – Social media messaging 13

Enroll Today Visit the Partner Center at LoveMyCreditUnion.org and click on MyDashboard to enrollPartner Center 14

Learn More Subscribe to our monthly Love My Credit Union Rewards newsletter Subscribe Visit our exclusive Partner Center site for credit unions and leagues/LSCsPartner Center We have a dedicated team of Client Service Representatives, Client Managers, and National Business Consultants, all here to serve you. Contact us at 15