Floriculture Overview of the Industry Original by Mark Morgan Berrien County High School Edited by Georgia Agriculture Education Curriculum Office July 2002

August 2008 Terms used in floriculture: Horticulture  Cultivation  Processing  Sale of fruits, nuts, vegetable, ornamental plants and flowers  It contributes over 25 billion dollars to the U.S. economy every year.

August 2008 Terms used in floriculture: Horticulture industry consists of four major divisions:  Pomology: tree fruits  Olericulture: vegetables  Floriculture: flowering plants  Landscape and nursery industry: grasses, annual plants, perennials, shrubs, and trees in the landscape

August 2008 Terms used in floriculture: Agriculture  Production of plants and animals to meet basic human needs. Includes three areas of plant science:  Horticulture  Agronomy  Forestry

August 2008 Terms used in floriculture: Ornamental horticulture  Growing and using plants for their beauty  Ornamental plants are used for their aesthetic qualities and their appeal to the human senses

August 2008 Terms used in floriculture: Floriculture  Production  Transportation  Use of flower and foliage plants

August 2008 Terms used in floriculture: Cut flowers  Flowers grown to be used in arrangements Foliage plants  Grown and sold for their beautiful colored leaves and stems

August 2008 Identify the major differences in producing the following crops:  Potted  Cut flowers  Plant crops –Bedding –Nursery crops

August 2008 Form groups of 3-4, list what floriculture crops you know of and how they are used. Examples include:  Aesthetic value  Food, etc.

August 2008 List 2 crops you would like to grow.  List the knowledge and financial needs to produce the crops.

August 2008 Identify careers within the local area.

August 2008 Education opportunities for students in horticulture  High School: Agriculture education classes and student organizations - National FFA  Community College: 1 and 2 year programs  Universities: 4 year/baccalaureate degree  Vocational Technical Schools that offer Horticulture Programs  Arboreta and Public gardens: Diploma programs

August 2008 Identify careers in floriculture. Production  Grower  Production superintendent  Marketing manager  Inventory controller

August 2008 Wholesale Florist  Manager  Buyer  Salespersons Identify careers in floriculture.

August 2008 Retail Florist  Store manager  Sales clerk  Designer Identify careers in floriculture.