Chapter Four: Perception in Interpersonal Communication This multimedia product and its contents are protected under copyright law. The following are prohibited by law: any public performance or display, including transmission of any image over a network; preparation of any derivative work, including the extraction, in whole or in part, of any images; any rental, lease, or lending of the program. The Interpersonal Communication Book 11th Ed. The Interpersonal Communication Book 11th Ed. Joseph A. DeVito

Chapter 4: Perception in Interpersonal Communication Copyright © 2007 Allyn and Bacon2 We must always tell what we see. Above all, and this is more difficult, we must always see what we see. Charles Peguy

Chapter 4: Perception in Interpersonal Communication Copyright © 2007 Allyn and Bacon3 Stages of Perception 1. Stimulation  Selective Perception  Selective Exposure  Messages that Confirm Beliefs  Messages of Greater Intensity  Messages of Contrast Microsoft Image

Chapter 4: Perception in Interpersonal Communication Copyright © 2007 Allyn and Bacon4 Stages of Perception 2. Organization  Organization By Rules  Organization By Schemata  Organization By Scripts Microsoft Image

Chapter 4: Perception in Interpersonal Communication Copyright © 2007 Allyn and Bacon5 Stages of Perception 3. Interpretation—Evaluation 4. Memory  Cognitive Tags  Filtered Through Scripts and Schemas Microsoft Image

Chapter 4: Perception in Interpersonal Communication Copyright © 2007 Allyn and Bacon6 Stages of Perception 5. Recall  Recall Information Consistent with Schema  Fail to Recall Information Inconsistent with Schema  Recall Information that Drastically Contradicts Schema Microsoft Image

Chapter 4: Perception in Interpersonal Communication Copyright © 2007 Allyn and Bacon7 Implications of Stage Model of Perception  Everyone Relies on Shortcuts  Shortcuts May Mislead You  Memory is Not Objective Microsoft Image

Chapter 4: Perception in Interpersonal Communication Copyright © 2007 Allyn and Bacon8 Implications of Stage Model of Perception  Judgments Can Be Ethnocentric  Problem When Scripts are Based on Stereotypes  Memory is Unreliable

Chapter 4: Perception in Interpersonal Communication Copyright © 2007 Allyn and Bacon9 Perceptual Processes  Self-Fulfilling Prophesy  Pygmalion Effect  Implicit Personality Theory  Halo Effect  Reverse Halo Effect © Dan Cavaaugh

Chapter 4: Perception in Interpersonal Communication Copyright © 2007 Allyn and Bacon10 Perceptual Processes  Perceptual Accentuation  See What Expect or Want to See  Primacy—Recency  First Impression Most Important  Subsequent Data Discounted Microsoft Image

Chapter 4: Perception in Interpersonal Communication Copyright © 2007 Allyn and Bacon11 Perceptual Processes  Consistency—We Expect  People We Like Like Us  People We Dislike Dislike Us  Etc. Microsoft Image

Chapter 4: Perception in Interpersonal Communication Copyright © 2007 Allyn and Bacon12 Attribution Process  Consensus—Similarity with Others  Consistency—Similarity over Time  Distinctiveness—Similarity in Different Situations  Controllability—Behavior Control

Chapter 4: Perception in Interpersonal Communication Copyright © 2007 Allyn and Bacon13 Attribution Errors  Self-Serving Bias  Overattribution  Fundamental Attribution Error Microsoft Image

Chapter 4: Perception in Interpersonal Communication Copyright © 2007 Allyn and Bacon14 Increasing Accuracy in Perception  Analyze Perceptions  Recognize Own Role  Avoid Early Conclusions  Check Perceptions  Describe what You See and Hear  Avoid Mindreading

Chapter 4: Perception in Interpersonal Communication Copyright © 2007 Allyn and Bacon15 Increasing Accuracy in Perception Reduce Uncertainty  Observe Other  Manipulate Situation  Lurk in Chat Rooms  Collect Information  Interact with Other Microsoft Image

Chapter 4: Perception in Interpersonal Communication Copyright © 2007 Allyn and Bacon16 Increasing Accuracy in Perception Increase Your Cultural Sensitivity  Prepare Yourself  Reduce Uncertainty  Recognized Differences  Confront Stereotypes  Adjust Communication  Manage Culture Shock Microsoft Image

The Interpersonal Communication Book 11th Ed. The Interpersonal Communication Book 11th Ed.