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1. Multi-Channel Marketing refers to the use of many different marketing channels to get a message across 2. Some of the different marketing Channels: Search, PPC Ads, Banner Ads, Retargeting, Social Networks, s, Texts, Print and TV WHAT IS MULTI-CHANNEL MARKETING?

1.Multichannel marketing is important for the simple reason that you must be where your customers are 2.The average consumer may go through 6 channels before making a decision to purchase a product or service 3.Enables businesses to engage with an audience on a frequent and interactive basis THE IMPORTANCE OF MULTI-CHANNEL MARKETING? © All rights reserved. 8-digital.com - Proprietary and Confidential.

Finding the right mix Of marketing channels Cost and Time Considerations Targeting your messages Optimising your campaigns " We help businesses and non profits harness the extreme power of digital marketing to increase leads, grow sales and support goals. " THE CHALLENGES OF MULTI-CHANNEL MARKETING? © All rights reserved. 8-digital.com - Proprietary and Confidential.

CUSTOMER VALUE OPTIMISATION MODEL

" We help businesses and non profits harness the extreme power of digital marketing to increase leads, grow sales and support goals. " © All rights reserved. 8-digital.com - Proprietary and Confidential. Display Retargeting / Remarketing has a strong connection in multi-channel campaigns!

© All rights reserved. 8-digital.com - Proprietary and Confidential. Retargeting converts window- shoppers into buyers. Generally 3-4% of consumers convert on the first visit to website Retargeting ads attempt to bring back the other 96% Retargeting to the right audience is a must if you want to see more conversions from ads Maximise spend from other ad campaigns Search Site Social Media DIFFERENT TYPES OF RETARGETING

© All rights reserved. 8-digital.com - Proprietary and Confidential. SEARCH RETARGETING Search retargeting is a form of display retargeting employed by digital marketers that target an audience based on their previous searches Search retargeting is designed to find new customers which have likely never been to a marketer's website before A person searching for "hotel deals in Oxford" (has shown interest and intent and is now a qualified potential customer that will be shown display ads on the client's behalf

© All rights reserved. 8-digital.com - Proprietary and Confidential. Site retargeting is a display advertising technique used by marketers to display advertising to people who have previously visited their website A clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry It allows you to position targeted ads in front of a defined audience that had previously visited your website - as they browse elsewhere around the internet SITE RETARGETING

© All rights reserved. 8-digital.com - Proprietary and Confidential. 1. Facebook / Instagram: Custom Audiences from your website 2. Twitter Tailored Audiences from your website SOCIAL MEDIA RETARGETING

© All rights reserved. 8-digital.com - Proprietary and Confidential. RETARGETING BEST PRACTICES 1.Refine your audience segments (add a burn pixel / custom combination list) 2.Set a limit on how often a segment is retargeted ( ads per month) 3.Promote an offer specific to the site page visited 4.Send your ad traffic to a dedicated landing page 5.Be sure to include a clear call to action (CTA) 6.Use multiple creatives to keep display ads fresh 7.Make it Worthwhile 8.Want the Best? Test, Test, Test

" We help businesses and non profits harness the extreme power of digital marketing to increase leads, grow sales and support goals. " © All rights reserved. 8-digital.com - Proprietary and Confidential. PAY PER CLICK An important element in a multi channel campaign that you can fully control

© All rights reserved. 8-digital.com - Proprietary and Confidential. AdWords ad extensions allow for easy multichannel marketing The Click-to-Call Extension adds a phone number to ads, integrating search and mobile activity The AdWords Offer Extension lets advertisers add a coupon to a PPC ad, allowing users to print out the coupon to use at a brick and mortar location, merging physical and online activity ADWORDS AD EXTENSIONS

© All rights reserved. 8-digital.com - Proprietary and Confidential. Engage customers as they check their inbox with Gmail ads Target ads based on sophisticated signals – domains, keywords, topics and interests Hone in on your ideal audience based on age, gender and interests using demographics targeting GMAIL ADS

© All rights reserved. 8-digital.com - Proprietary and Confidential. DUAL SCREENING AND ADWORDS Second-Screen Searches Crucial I-Want-to-Know Moments for Brands Up to 84% of TV viewers are now second screening on their tablets, phones and laptops Two-thirds of smartphone owners use their phones to learn more about something they saw in a TV or an offline commercial Web Browsers can now pick up audio codes from TV, Radio and streamed content Ensure to bid on relevant keywords at all times!

© All rights reserved. 8-digital.com - Proprietary and Confidential. USING ACQUISITION REPORTING Discover untapped opportunities in your attribution reports Use data and insights to determine what works best

© All rights reserved. 8-digital.com - Proprietary and Confidential. USING MULTI – CHANNEL FUNNELS ATTRIBUTION REPORTING Look at interactions across most digital media channels, including clicks from paid and organic searches, affiliates, social networks, and display ads Understand how different channels work together to create sales and conversions

" We help businesses and non profits harness the extreme power of digital marketing to increase leads, grow sales and support goals. " © All rights reserved. 8-digital.com - Proprietary and Confidential. Thank You John Hones Director | 8 digital T: +44 (0) M: +44 (0)