Digital Marketing Course Syllabus

Syllabus Introduction of Digital Marketing Introduction To Website Development Search Engine Optimization Social Media Optimization Google Tools Google Adwards Email Marketing

Introduction of Digital Marketing What is Marketing? What is Digital Marketing? Why organizations do digital marketing? What is Internet and how it works? Diff between Digital Marketing Vs Traditional Marketing Digital Marketing Process How Search Engine works? Ranking Factors of Google Search Engine Updates (Panda & Penguin Update) Google Sandbox Effect

Introduction To Website Development Types of Websites Basics of HTML / CSS What is Java Script? What is CMS? Why WordPress CMS? Word Press Installation on Server Understanding the Dashboard Installing and customizing themes Changing the default Settings Installing useful plugins for site features Content management in WP

Search Engine Optimization What is Search Engine? Type of Search Engines What is Search Engine Optimization? Search Engine Optimization Types SEO life cycle? Difference between Organic and Inorganic Keyword Research Google Trends On-Page Optimization Off-Page Optimization

Social Media Optimization What is Social Media? Understanding its importance Social Media Marketing Branding Paid Advertising Blogging Facebook Twitter LinkedIn SlideShare Social Media Management Tool (SMMT)

Google Tools Keyword Planner Tool Google Webmaster Tool Google Analytics Reporting And Analysis Tool

Google Adwards Navigating through Google AdWords Understanding Google AdWords Structure Working with Keywords Writing Ads in Google AdWords Understanding Google’s Text Ad Structure Reporting Advance AdWords Marketing Google Adsense

Email Marketing How Email works? Challenges while sending bulk emails Solution over challenges Types of email marketing Email marketing Tools Designing of Email template Email marketing scheduler Email marketing success tracking Lead Generation For Business

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