October Latin America Digital Future in Focus Geoff McHale Vice President, comScore, Inc.

2 © comScore, Inc. Proprietary. comScore is a Global Leader in Measuring the Rapidly Evolving Digital World, Blanketing the Globe with a Local Presence V1011

3 © comScore, Inc. Proprietary. comScore’s Innovative Approach Revolutionizes Measurement 2 Million Person Panel 360°View of Person Behavior CENSUS Unified Digital Measurement ™ (UDM) Patent-Pending Methodology Adopted by 80% of Top Global Media Properties PANEL PERSON-Centric Panel with SITE-Census Measurement Web Visiting & Search Behavior Online Advertising Exposure Advertising Effectiveness Demographics, Lifestyles & Attitudes Media & Video Consumption Transactions Online & Offline Buying Mobile Internet Usage & Behavior PANEL V1011

4 © comScore, Inc. Proprietary. TRENDS THAT ARE SHAPING THE YEAR IN DIGITAL V1011 TODAY’S INTERNET USER TOP WEB PROPERTIES SOCIAL NETWORKING ENTERTAINMENT AND ONLINE VIDEO NEWS CONTENT ONLINE SHOPPING SEARCH MOBILE AND TABLETS

5 © comScore, Inc. Proprietary. THE GROWING AND SHIFTING DIGITAL LANDSCAPE IN LATIN AMERICA AND AROUND THE WORLD

6 © comScore, Inc. Proprietary.  In 1996, 2/3 of world’s Internet population was in the US, yet today Asia Pacific is the largest region with over 40% of online population.  Many emerging regions likely to bypass old modes, skipping dial-up to go straight to broadband, making multimedia, video, and collaborative content immediately accessible.  Early adoption of mobile web in addition to PC web will likely be popular in many of these high- growth areas.  In 1996, 2/3 of world’s Internet population was in the US, yet today Asia Pacific is the largest region with over 40% of online population.  Many emerging regions likely to bypass old modes, skipping dial-up to go straight to broadband, making multimedia, video, and collaborative content immediately accessible.  Early adoption of mobile web in addition to PC web will likely be popular in many of these high- growth areas. Asia Pacific Distribution of Worldwide Internet Audience U.S. Internet Population vs. Rest of the World Rest of the World U.S. The U.S. Is No Longer the Center of the Online Universe Source: comScore Media Metrix, Visitors Age 15+ Home/Work Location, Dec-2011 The U.S. is No Longer the Center of the Online Universe

7 © comScore, Inc. Proprietary. LatAm Saw the Strongest Growth of All Global Regions  Growth expected to continue as home broadband penetration increases in Asia and Latin America  Growth in developing regions likely to also continue as people move from shared-access to home & work use  Growth slow in North America  European growth mostly driven by Russia + 11 % +3% +6% +16% +14% Worldwide Online Population (Millions) Source: comScore Media Metrix, Visitors Age 15+ Home/Work Location, Dec-2010 vs. Dec % Latin America is the Fastest-Growing Region

Percent Composition of Total Internet Visitors Source: comScore Media Metrix, Visitors Age 15+ Home/Work, Dec-2011 Latin America’s Online Population Skews Young 3 in 5 Internet Visitors are Under the Age of 35

Percent Composition of Total Internet Visitors Source: comScore Media Metrix, Visitors Age 15+ Home/Work, Dec-2011 Venezuela, Colombia and Mexico Home to Youngest Online Users

Percent Composition of Total Minutes Source: comScore Media Metrix, Visitors Age 15+ Home/Work, Dec-2011 In Every Market, Young Users Account for a Disproportionately High Share of Time Spent Online

Peru, Brazil and Argentina Home to Most-Engaged Online Users in the Region Source: comScore Media Metrix, Visitors Age 15+ Home/Work, Dec-2011 Average Hours Spent Online per Visitor

Social Networking is the Most Popular Online Activity Worldwide 1 Google Sites Most-Visited Destination in Latin America, Facebook Most Engaging Source: comScore Media Metrix, Dec-2010 to Dec-2011, Latin America

Share of Time Spent Among Top Web Categories Source: comScore Media Metrix, Dec-2010 to Dec-2011, Latin America Social Networking Eclipsed Portals as Most Engaging Web Activity in November 2011 Social Networking +9.5 pts. Entertainment +3.4 pts Instant Messengers -8.2 pts Portals -9.5 pts pts

Source: comScore Media Metrix, Visitors Age 15+ Home/Work, Dec-2011 Latin Americans Display Above Average Use of Social, Communication and News Info Compared to Global Average Percent Reach of Unique Visitors by Top Global Categories

15 © comScore, Inc. Proprietary. SOCIAL MEDIA IS REDEFINING COMMUNICATION IN THE DIGITAL AND PHYSICAL WORLDS

The Rise of the Global Social Networking Audience +174% +88% Worldwide Total Unique Visitors (MM) Total Internet Social Networking Source: comScore Media Metrix, March October 2011

Average Hours per Visitor Source: comScore Media Metrix, Visitors Age 15+ Home/Work, Dec of the Most Engaged Markets for Social Networking are in Latin America

Source: comScore Media Metrix, Visitors Age 15+ Home/Work Location, Latin America, Dec-2011 vs. Dec-2010 Facebook Leads While Twitter, Google+, LinkedIn & Tumblr See Impressive Gains in 2011

7 Hours Spent on Facebook by Average Visitor in Latin America 84% Facebook’s regional penetration Source: comScore Media Metrix, Dec-2011

Since 2010, Facebook has taken the lead in 6 new markets across Asia, Latin America, and Europe. Source: comScore Media Metrix, January December 2011 Facebook’s Ascent in Recent Years Total Unique Visitors (MM)

Source: comScore Media Metrix, Brazil Visitors Age 6+ Home/Work, Dec-2011 Facebook Overtakes Orkut in Brazil in December 2011 Visitors (000) to Facebook and Orkut in Brazil

Facebook Delivers Nearly 1 of Every 5 Display Ads in Brazil Source: comScore Media Metrix, Brazil Visitors Age 6+ Home/Work, Dec % In the U.S. Facebook Delivered 1 in Every 4 Display Ads in 2011

ENTERTAINMENT CONENT AND ONLINE VIDEO ATTRACTING VIEWERS ACROSS THE REGION

Source: comScore Media Metrix, Visitors Age 15+ Home/Work, Dec-2011 Entertainment Content Attracting Growing Online Audience

Source: comScore Media Metrix, Visitors Age 15+ Home/Work, Dec-2011 vs. Dec-2010 Peruvians, Colombians and Chileans Spend Most Time on Entertainment Sites at 4+ Hours

26 © comScore, Inc. Proprietary. Social Networking is the Most Popular Online Activity Worldwide 1 Online Video’s Blockbuster Year Videos Viewed Grow by Double Digits Across Region Source: comScore Video Metrix, Dec-2011 Video Viewing Growth in 2011 Total Videos Viewed (000) Dec-2011 Percent Growth vs. Dec BRAZIL4,704,910+74% MEXICO2,984,048+80% ARGENTINA1,457,772+75% CHILE966,156+91%

Source: comScore Video Metrix, Dec-2011 Percent Reach of Online Video Online Users in Chile and Argentina Most Likely to Turn to Online Video 88.7%83.1% 87.9%82.8% Average Videos Per Viewer

28 © comScore, Inc. Proprietary. Social Networking is the Most Popular Online Activity Worldwide 1 Driven by YouTube, Google Sites Accounts for More than 60% of Videos Viewed Source: comScore Video Metrix, Dec-2011 MEXICO Videos (000) Share of Videos Google Sites2,104, % VEVO223,6477.5% Viacom Digital51,6111.7% CHILE Videos (000) Share of Videos Google Sites646, % VEVO79,4088.2% Viacom Digital19,2372.0% BRAZIL Videos (000) Share of Videos Google Sites3,170, % VEVO268,0115.7% Viacom Digital56,2421.2% ARGENTINA Videos (000) Share of Videos Google Sites954, % VEVO73,6835.1% Facebook.com21,6911.5%

ONLINE NEWS CENTRAL TO LATIN AMERICANS’ DAILY DIGITAL LIVES

Source: comScore Media Metrix, Visitors Age 15+ Home/Work, Dec-2011 Hungry for News, Latin Americans’ Surpass Global Average for News/Info Category Reach

Source: comScore Media Metrix, Visitors Age 15+ Home/Work, Dec-2011 But…Engagement with News/Information Content is below the Global Average Except in Argentina

Source: comScore Media Metrix, Visitors Age 15+ Home/Work, Argentina, Dec-2011 Argentina – Clarín and La Nación Lead News Category, Infobae Sees Strong Engagement Average Minutes per Visitor

ONLINE SHOPPING BECOMING A KEY ACTIVITY IN LATIN AMERICA

Source: comScore Media Metrix, Visitors Age 15+ Home/Work, Dec-2011 Online Retail Ramps up in Latin America Fueled by Holiday Shopping Season

Source: comScore Media Metrix, Visitors Age 15+ Home/Work, Latin America, Dec-2011 Top 5 Retail Categories by Percent Reach in Dec-2011 Nearly 1 in 4 Online Users in Latin America Uses Comparison Shopping Sites

Source: comScore Media Metrix, Visitors Age 15+ Home/Work, Chile and Mexico, Dec-2011 vs. Dec-2010 Black Friday Makes its Way to Latin America Mexico and Chile See Retail Usage Surge in Nov. Percent Increase in Key Retail Metrics in Nov-2011 vs. Nov-2010

SEARCHING FOR SOMETHING? SEARCH SURGES ACROSS THE REGION

Source: comScore qSearch, Dec-2011 Latin Americans Search More than Any Other Users Across the Globe Searching Across the Globe SearchesUnique Searchers Searches per Searcher Worldwide184,4671,419, Latin America21,472123, Europe60,362391, North America34,350252, Middle East - Africa12,354115, Asia Pacific55,930535,

Source: comScore qSearch, Latin America, Dec-2011 Search Surges in Latin America during 2011 Search Landscape in Latin America Dec-2010Dec-2011% Growth Searches (MM)15,52621,47238% Unique Searchers (000)106,250123,78417% Searches Per Searcher % Total Searches Increased 38% in the Past Year to More than 21 Billion Searches Conducted in Dec-2011

Source: comScore qSearch, Latin America, Dec-2011 Google Sites Accounts for 9 in every 10 Searches in Latin America

SMARTPHONES AND TABLETS FUEL THE RISE OF THE DIGITAL OMNIVORE

Source: comScore Device Essentials, Dec-2011 Mobile and Tablet Devices Shifting How Users Connect Across the Globe

Source: comScore Device Essentials, Dec-2011 Puerto Rico Sees Most Internet Traffic Occur Away from Computers at 7.7%

Source: comScore Device Essentials, Dec-2011 Tablets Account for 40% of Non-Computer Web Traffic in Brazil and Colombia

Source: comScore Device Essentials, Dec-2011 Apple Has Largest Non-Computer Traffic Market Share Across Markets

SOCIAL DEFINES CONSUMPTION SHAPING HOW PEOPLE INTERACT IN THE DIGITAL & PHYSCIAL WORLDS ONLINE SHOPPING SET TO DISRUPT THE TRADITIONAL RETAIL SALES FUNNEL MIND THE DIGITAL OMNIVORE Stories That Will Shape Digital in